Elevate Mother’s Day Sales with Mobile POS Solutions: A Guide for UK Retailers
As Mother’s Day approaches, UK retailers are preparing to make the most of this celebration shopping period. It provides an ideal opportunity to promote your products to customers looking to treat their mothers on this special occasion. To maximise sales and provide an exceptional shopping experience, consider implementing a mobile POS system. To get started, here the team of retail experts from Eurostop has collected some ways you can leverage an mPOS system to elevate your Mother’s Day sales. Outlined below are some key points to consider: Creating Thoughtfully Curated Mother’s Day Gift Baskets Mother’s Day gift baskets offer a convenient and customisable gifting option for customers seeking a curated selection of products. Take this opportunity to craft unique gift baskets that cater to different preferences and budgets. Consider particular themes such as relaxation, indulgence, or self-care, and fill each basket carefully with your chosen items. It provides an excellent opportunity to introduce or promote products to a potential new audience, and bundling with top sellers can help incentivise the purchase. Understand Your Customers Having a clear understanding of your customers’ shopping habits is essential in creating an effective sales strategy and preparing the most effective promotions. Gain insights into your customers’ shopping habits and preferences with an omnichannel POS system. Analyse historical sales data to track trends and tailor your marketing efforts accordingly. This might include being armed with the right targeted messaging, tailored ads, offers and the correct stock levels to meet demand. Knowing your customers and how they like to shop is key to meeting their needs and providing great customer service. Knowing your customers and considering their marketing preferences is also a key consideration. Although avenues and channels for outreach are growing every day, you will want to keep valuable customers on board by contacting them at the appropriate frequency with relevant content and also respecting any wishes for opting out of particular campaigns. Consider Your Promotions Manage Mother’s Day promotions seamlessly with mPOS systems. Consider offering gift cards, discounts and special deals to attract more foot or web traffic and drive sales. Provide mPOS Solutions for Your Staff Equip your staff with mobile POS solutions to assist customers on the floor. Mobile POS solutions make it easier for staff to communicate with customers directly on the floor and make sales. With the right mPOS system, they can easily access product information, check stock availability and process transactions directly from mobile devices. This is especially useful during busy promotional periods when demand is greater but you want to take the opportunity to leave customers with a very positive brand experience. An omnichannel POS estate with mPOS solutions enables employees to pull up info on customers’ past purchases to show them products they might enjoy. Connected Advertising Solutions As with many business processes data, in this case performance information, is invaluable. But there is no point collecting it unless you have the right tools to gain the right insights. When carrying out a promotional campaign, it’s important to invest time in analysing the results to see what was effective and what wasn’t so that you can react accordingly and get a real return on investment. Monitor the success of your Mother’s Day marketing campaigns in real-time with a global and interconnected dashboard and optimise your advertising efforts to maximise results. Not only can you keep an eye on what’s going on in your brick-and-mortar locations, but also online as well, ensuring you get the most out of your ad spend and marketing investment. Providing Personalised Gifting Inspiration One way to elevate your customers’ shopping experience is by offering personalised gifting inspiration tailored to their unique preferences and interests. Instead of generic gift suggestions, leverage data from past purchases and browsing history to curate a selection of thoughtful gift ideas. Minimise Queues and Improve Efficiency Keep queues short and enhance efficiency during busy periods with an mPOS system. Process payments from anywhere in the store for a flexible and seamless shopping experience. Implementing an omnichannel POS solution can help ensure that your retail stores do not have long queues out the door during busy periods, such as Mother’s Day. The best POS systems enhance efficiency across all aspects of the selling and buying experience, allowing for quick handling of high customer footfall. Innovative POS solutions allow staff to process payments from anywhere, providing flexibility and the option to scale up with mobile sales and transactions directly on the shop floor. Additionally, omnichannel POS systems connect and synchronise your current POS estate to a central stock control system/ERP system which means you have a single and central view of your inventory allowing the business to merchandise, allocate and replenish efficiently and effectively, according to demand. Provide Excellent Customer Service Offer a true omnichannel experience by connecting all touchpoints in the customer journey. Implement a central loyalty system to personalise offerings and ensure a consistent shopping experience. The right POS system can improve customer service by assisting your brand to offer a true omnichannel experience. Customers will most likely interact with your brand across many touchpoints and multiple channels in their journey to purchase. In reality, these channels need to be powered with a connected system or tech stack to make the most of your data, ensure that it is accurate, and that you are able to offer a consistent and seamless shopping experience for your customers. This could involve a central customer loyalty system that stores and provides access to all data allowing you to promote suitable offerings to your customers; including marketing preferences. The GDPR has made it essential to adhere to gain marketing consent, but not only that, during this potentially sensitive time, you don’t want to be insensitive by reminding customers who prefer not to mark the occasion. This type of consideration can go a long way to making your valuable customers feel like they are important to you and keep them loyal to your brand for the long term. In addition, keeping the shopping
Profeet plans to cover new ground using Eurostop Retail Systems
Profeet, the footwear specialist supplier of custom fit running shoes, insoles, ski boots, footwear and bespoke fittings, has selected Eurostop to supply its new Retail Systems as they plan steps for growth. Established in 2001, Profeet needed more advanced retail technology to replace their legacy system which was restraining the business from accelerating their growth plans. Specifically, the team needed a retail system that was capable of managing their specialised footwear inventory to improve the speed and accuracy of product management. Profeet stock a range of carefully selected footwear that is continually tested and assessed by the experienced team enabling them to provide the best advice to their wide range of customers. Profeet will be using Eurostop’s Head Office Stock Control system, POS, mobile POS as well a range of business intelligence tools with invaluable data drill down and mobile reporting; empowering them to strategically drive their CRM initiatives and better engage personally with their loyal customers. A multichannel system capable of managing their customer database and loyalty information was essential in supporting the retailer whose ethos is to assist every individual with their own personal footwear needs to best promote an active lifestyle. The knowledgeable Profeet professionals are truly invested in matching their products to individual needs and the Eurostop Retail System will enable them to focus on their value proposition, rather than manual inventory processes. The retailer has close relationships with their brand portfolio and the new system will also support effective supplier management for sales cross channel, including setting up and monitoring purchase orders and goods received. ‘Profeet were searching for a retail system that would elevate them in delivering the best possible customer service in their Fulham store, online, as well as improve operations at Head Office. When selecting a new system, they were looking for not only an established vendor, but one that specialises in retail footwear. We are delighted that they have selected Eurostop Retail Systems to power their unified customer experience and to support their future business plans. Ravneel Prasad, Business Development Manager, Eurostop
mPOS: The Benefits for Your Business
mPOS: The Benefits for Your Business If you’re like most retail business owners, you’re always looking for ways to improve turnover, grow your business and have processes run smoother. That’s why mPOS can be such a great solution for your business. mPOS is short for mobile point of sale, and it offers a number of benefits that can help improve your bottom line. Here are some of the key benefits of mPOS. Shorter Checkout and Return Lines One of the best benefits of mobile points of sale is that they can help shorten checkout and return lines. If you have mPOS units available, you have the option to flexibly and easily scale up during busy periods, with additional staff on hand to process transactions. Customers won’t have to wait as long to check out, which can drastically reduce abandonment rates, reducing your chance of losing a sale. Mobile point of sale units can also be used for returns, so you can process them more quickly, removing an additional friction point in your customer journeys. Integrate mPOS With Your Existing Systems Mobile points of sale can be used with most payment processors, so you can continue to use the same processor you’ve been using. Mobile points of sale should also be connected with your retail system (stock control and POS estate) so that you can maintain your central and single view of stock, which can assist with supporting the ever-important omnichannel customer experience. The Lowest-Cost Solution Mobile point-of-sale solutions are not low-quality or cheap, but they are the most cost-effective solution on the market. Mobile points of sale are a great way to save money and improve your business while getting the most value. Save Money and Make Your Life Easier with mPOS From Eurostop! If you’re looking for a way to improve customer journeys in-store, save money and improve processes, mPOS is the solution for you. With its easy setup and shorter checkout and return lines, mPOS can help you run your business more efficiently and improve your bottom line. Contact Eurostop to get a no obligations demonstration of our mPOS which doesn’t require any extra scanner and learn how it can benefit your business!
5 Reasons Every Retailer Needs Retail EPOS Software
What Benefits Does Retail EPOS Software Bring to Businesses? Modern retail is more complicated than ever before. Even small operations may find themselves juggling multiple outlets, balancing both offline and online sales while struggling to stay on top of their business. In response, retail EPOS (Electronic Point of Sale) software has become more robust, providing the best way for retailers to manage stock, keep track of customers, and make smart data-driven decisions about the future. There are many benefits to investing in retail EPOS software, and few reasons not to. Five Reasons Every Retailer Needs Retail EPOS Software 1 – Improved inventory management The right EPOS application can help you manage inventory across multiple outlets, as well as online shops. You can track all inventory at a glance, as well as instantly getting detailed reports on sales, stocks, and trends. This allows you to make much more precise orders and avoid under/over-stocking. 2 – Faster checkout processes Today’s customers are time-focused and don’t like having their time wasted. Whether it’s standing in line at a store or waiting for online sales to process, they want the process done as quickly as possible. EPOS software allows you to streamline this process, reducing customer inconvenience. In turn, this leads to improved customer satisfaction and more repeat business. 3 – Improve consistency across multiple outlets Maintaining the customer experience across every outlet can be difficult without a centralised software solution tying it all together. EPOS software allows you to maintain prices and stock across every outlet and avoid situations where the experience could be degraded in different areas of your business. 4 – Better employee management Retail EPOS software gives you significant insights into the behaviours of your staff. Employee logins are tracked, and their performance can be analysed with the same level of detail as your stocking and ordering. You can quickly see who is most efficient at working the system, or who makes the most upsells, and adjust rewards or training as appropriate. 5 – Access your information from anywhere EPOS systems are cloud-connected, and accessible from anywhere in the world. Even when you’re on business trips, you never have to be disconnected from your business. You can oversee it from anywhere, seamlessly. Eurostop is one of the top providers of EPOS and ERP systems, with software in more than 12,000 retail outlets around the world. If you’re ready for a better way to manage your retail operation, contact us to learn more.
ALDO Shoes selects Eurostop Retail Systems For Robust Stock Control and Product Management
Accessible and on trend fashion footwear and accessories retailer ALDO UK launches Eurostop POS and Stock Control Systems to manage retail operations as non-essential retail emerges post-pandemic
Bovet 1822 chooses Eurostop Retail Systems for their first boutique in Singapore Marina Bay Sands
Seamless project implementation within a short timeline The best solution that fits unique business needs and requirements Professional, responsive, and flexible support “The Eurostop team took their time to understand our needs and provide the best solution for our business.” Romain Milet, Regional Brand Manager Asia-Pacific The Challenge Bovet 1822 strives to ensure unremitting quality standards that have guaranteed the satisfaction of their collectors for over two centuries. They are constantly improving the reliability of their watches and optimising their maintenance. Their global presence extends to over 100 different locations, with Bovet 1822 timepieces at selected retailer locations as well as their own boutique stores. With their rapid business expansion, Bovet decided to open their first Bovet 1822 boutique in Singapore, located at the luxury shopping destination at Marina Bay Sands. Their requirement was for a reliable local Retail POS System vendor/partner who could capably support an expeditious rollout within a limited timeframe and facilitate their business requirements and demands. With the implementation in a new country and region, Bovet were without an IT team in Singapore. This meant that they faced additional challenges without internal resource to assist with the project implementation. The Solution During the screening process for their new retail POS system, Bovet 1822 were impressed with Eurostop’s demonstration and the time taken to understand their unique business needs and requirements, as well as reassurance that the tight delivery timeframe could be met. With Bovet’s new presence in the region, the Eurostop Projects Team would also assist with internal project implementation to ensure a successful rollout. Eurostop’s responsiveness and flexibility were the primary factors that won the watchmaker over, awarding them as the chosen partner for this project. The Result Seamless project management within a short timeframe Despite the time constraints, Eurostop were able to respond and deliver successfully, with the Regional Brand Manager of Bovet 1822, Mr. Romain Milet, commenting, “The whole project development was very smooth despite the short timeline.” Additionally, Eurostop’s project team delivered a complete solution, customising options such as print invoices and going the the extra mile to assist with internal IT configuration and installation to ensure all components worked as intended and were integrated tightly with the Eurostop Retail System. This included connectivity setup, purchasing equipment and coordinating with the Mall Management and their payment gateway service provider, on Bovet 1822’s behalf, to ensure seamless integration was in place. Responsive and flexible support Mr. Romain was impressed with the resourcefulness of Eurostop’s project team – taking the time to understand Bovet’s 1822 unique business needs and working extremely closely with their own internal team. He added, “We appreciate they did not abandon us once the project went live. Jenn (Eurostop’s project manager) is so supportive that we consider him a Bovet team member now!” Enhancing the overall customer experience Lastly, the newly integrated retail systems not only help to streamline internal and external processes, but this solution has ultimately enhanced their customer in-store experience. Apart from the POS and Inventory Management System, Eurostop also implemented a Loyalty System enabling Bovet 1822 to collect valuable customer information. “ The whole project development was very smooth despite the short timeline.” Romain Milet, Regional Brand Manager About Bovet 1822 THE HISTORY OF THE HOUSE BOVET is interspersed by innovative concepts, ingenious developments, and patents that have contributed to the evolution of Haute Horlogerie. From the Duplex escapement of the pocket watches manufactured by the Bovet brothers in the 19th century to the six patents of the Braveheart Tourbillon presented in 2015, developments are always aimed at improving precision and reliability while delivering user-friendliness and complications adapted to their time and the collectors’ needs. The inventions of Bovet Fleurier SA have always played a major role in the development of watchmaking history and numerous patents were filed. These patents put forward the know-how of the artisans and their spirit of innovation which strive at manufacturing watches of an exception since 1822. Through innovative marketing and retailing, Bovet 1822 seek to impart the excitement of each brand – its history, heritage and prestige. Their partners are global luxury brands who are leaders in their market segments, each valued for its unique selling proposition and distinctive brand identity.
5 Benefits of Mobile POS in Retail
When you’re not tied down to your cash register, things can really open up in terms of retail opportunities. That’s why now more than ever businesses are implementing retail MPOS systems that give them a wider range of customer service benefits. At Eurostop, we’re committed to helping you run your business in the most effective and efficient way possible, so we wanted to discuss some of the advantages here of implementing a mobile POS system. Turning Your Cashiers into Salespeople Rather than having your cashiers anchored behind the register, why not put your personnel resources to your advantage and make them sales generators as well. Placing them on the shop-room floor to help potential customers make their decisions can drastically help you increase your sales. Cashiers can look up product information, present up sell opportunities and on demand assistance. Avoiding Lost Sales by Improving Efficiency It’s no secret that people don’t like waiting in line, especially when they’re patronizing a business. Often, the longer the line is, the more likely customers are to go elsewhere. However, with a retail MPOS system, you’ll be able to drastically reduce lines and avoid lost sales from increased wait times. This can be especially helpful with the festive season approaching. Accepting All of Today’s Modern Payments These days, there are a number of different ways customers can pay for goods and services, like using credit or debit cards, coupons, and mobile wallets. By implementing the right mobile POS system, you’ll be able to stay on top of all of today’s modern payment options. Collecting Important Data Another great benefit of having a reliable and connected MPOS system is that you can collect and integral single view of data to be used for a variety of purposes, like future marketing campaigns, customer research, developing loyalty programs, and more. Improving the Return & Exchange Process Often, customers returning or exchanging goods can quickly create a bottleneck at the register. However, with retail MPOS solutions, you can avoid that holdup by designating staff members to work with customers returning and exchanging goods directly, freeing up all of your registers for those important sales. Contact Eurostop today for more information about our MPOS services! To learn more about how we can help you improve your retail business’ daily processes, contact Eurostop online today or call +44 (0) 20 8991 2700.
mPOS: A Rising Trend in Retail
Owning a retail business is no easy job. Regardless of how high-traffic your store is, you need to keep track of staff, fulfill orders, handle stock, process customer exchanges…the list goes on. One thing you shouldn’t have to worry about is how well your payment system works, and whether you’re doing everything you can to provide the best possible service to your customers. Here’s where mPOS comes in handy. With the right retail mPOS solution, you can streamline payments and improve your daily processes. Eurostop has helped many clients implement this growing trend in their retail establishment. Here are some of the benefits of mPOS. What Exactly is mPOS? Rather than relying solely on a traditional fixed cash register, an mPOS system allows you to use a portable handheld device, with POS software to process sales transactions. It may be an all in one device, like the one Eurostop offers, or it may involve connecting to a card reader, barcode scanner and receipt printer for example. All that the system needs to function is a stable Wi-Fi signal. Although mPOS has been around for years, it’s only now gaining a lot of traction because the process has been streamlined and technology has improved. What Are the Benefits of mPOS? For retailers, mPOS software certainly boasts a host of different benefits, like easing the transaction process and providing significant cost/efficiency gains. It’s steadily growing in popularity because it enables customers to enjoy a faster, more convenient purchase experience. This is due in large part to mPOS retailers being able to bring the sale directly to customers, cutting down long lines and wait times at till point. Additionally, mPOS systems are more hands-on, allowing your sales staff to engage with customers more directly, assisting them during the sales process to provide a personalised service, performing stock checks and upselling or cross selling. You can also collect comprehensive customer data from your mPOS system that allows you to understand your customers better, , keep track of customer purchase histories, and offer exclusive deals and discounts. Contact us for more mPOS and retail POS solutions today! For more information about retail solutions, contact us online or call +44 (0) 20 8991-2700. We also specialise in stock control, tenant management systems, and more, so contact us today!
Mobile Payments & mPOS: Checkouts Made Easy
Nowadays, many more retailers are adding mobile point of sale (mPOS) solutions to their in store technology. This is because they offer a host of benefits and can make the buying experience more personalised for customers. As one of today’s leading retail POS providers, the team from Eurostop has helped hundreds of businesses make their transaction processes more effective and efficient. Here you’ll find some key information about mobile point of sale systems and why they make checkouts so easy for both retailers and their customers! How Does mPOS Work? Before learning about some of the advantages, you might first be curious to learn more about how mPOS systems work. Also known as portable point of sale systems, mPOS systems employ a mobile device (dedicated mobile payment hardware, smartphone, tablet, etc.) that functions as a register. It’s ideal for a range of different types of businesses, including fashion retailers in store, pop-up stores, concessions, or events and festivals. mPOS Has Revolutionised the Retail Industry Because of mPOS solutions, retailers don’t have to have staff members fixed behind cash registers; they can now move about the store helping customers as required. This means they’ll be able to connect with customers more easily, answer questions, and check stock, providing a better customer service experience. They enable retailers to accept a wide variety of cashless payment methods and also offer customer loyalty programs from anywhere on the shop floor. mPOS is Secure & Simple to Use Another advantage of employing mPOS units in your retail business is that they’re secure and should be compliant with all of today’s current rules and regulations. mPOS systems are PCI compliant and designed to take encrypted payments with cards or mobile wallet payments. They also come equipped with an intuitive interface, making it easy for your retail staff to find their way around the software easily. Increased Efficiency & Profit Reducing waiting and time taken to service customers results in more transactions, thus a bigger profit margin. Increased efficiency at service points also means happy customers, which can reduce queue abandonment and increase customer loyalty. With a connected POS system, merchants can also access their data remotely to respond quickly to customer demand and manage their retail store estate effectively. Contact us for more mobile point of sale solutions today! To learn more about how Eurostop can make your retail establishment more secure and efficient, contact us today by calling +44 (0) 20 8991 2700. You can also visit our website to contact us and learn more about our stock control services and EPOS systems.
Trotters independent childrenswear retailer re-opens using Mobile POS from Eurostop to meet social distancing rules
Mobile POS aids customer journey and consumer confidence in meeting government guidelines Trotters, an independent childrenswear retailer and longstanding user of Eurostop systems, is using mpos, a one-device mobile POS solution to support social distancing as part of its reopening measures. Trotters’ staff is using mpos to serve customers individually on the shopfloor including providing the option to pay, to help avoid busy till points and manage social contact instore to meet the new guidelines. The Eurostop mpos solution is based on the Sunmi P2 Lite and provides in built scanning, EPOS and integrated card payments on one device. “We have spent a long time working out how we could welcome customers back whilst adhering to the latest government guidelines on social distancing,” said Natasha Lunney, COO at Trotters. “We were due to celebrate trading for 30 years this year and it’s the first time in our history that we’ve been faced with such a challenge. Eurostop’s mpos has definitely helped in our flagship store as we’re able to serve customers from anywhere on the shop floor, making the customer journey much less stressful and helping to keep to the new social distancing measures.” Jeremy Rodrigues, Product Manager at Eurostop added; “Eurostop’s focus has always been to develop technology solutions that meet the needs of retailers. The opportunity to start re-opening stores is welcome news, although we recognise it brings new challenges as retailers balance business needs with new stringent social distancing guidelines. mpos and MyShoppr® are mobile and app based solutions that both enable retailers to improve the customer journey, while complying with the new rules.” Find out more about how retail technology can help you, post COVID-19.