How to Increase Footfall in Your Retail Stores
Shopping habits and the retail ecosystem have undergone significant and dramatic shifts over the past few years, leading to challenges for brick-and-mortar retailers. As physical stores face competition from online platforms, increasing footfall has become crucial for sustaining retail businesses.
Elevate Mother’s Day Sales with Mobile POS Solutions: A Guide for UK Retailers
As Mother’s Day approaches, UK retailers are preparing to make the most of this celebration shopping period. It provides an ideal opportunity to promote your products to customers looking to treat their mothers on this special occasion. To maximise sales and provide an exceptional shopping experience, consider implementing a mobile POS system. To get started, here the team of retail experts from Eurostop has collected some ways you can leverage an mPOS system to elevate your Mother’s Day sales. Outlined below are some key points to consider: Creating Thoughtfully Curated Mother’s Day Gift Baskets Mother’s Day gift baskets offer a convenient and customisable gifting option for customers seeking a curated selection of products. Take this opportunity to craft unique gift baskets that cater to different preferences and budgets. Consider particular themes such as relaxation, indulgence, or self-care, and fill each basket carefully with your chosen items. It provides an excellent opportunity to introduce or promote products to a potential new audience, and bundling with top sellers can help incentivise the purchase. Understand Your Customers Having a clear understanding of your customers’ shopping habits is essential in creating an effective sales strategy and preparing the most effective promotions. Gain insights into your customers’ shopping habits and preferences with an omnichannel POS system. Analyse historical sales data to track trends and tailor your marketing efforts accordingly. This might include being armed with the right targeted messaging, tailored ads, offers and the correct stock levels to meet demand. Knowing your customers and how they like to shop is key to meeting their needs and providing great customer service. Knowing your customers and considering their marketing preferences is also a key consideration. Although avenues and channels for outreach are growing every day, you will want to keep valuable customers on board by contacting them at the appropriate frequency with relevant content and also respecting any wishes for opting out of particular campaigns. Consider Your Promotions Manage Mother’s Day promotions seamlessly with mPOS systems. Consider offering gift cards, discounts and special deals to attract more foot or web traffic and drive sales. Provide mPOS Solutions for Your Staff Equip your staff with mobile POS solutions to assist customers on the floor. Mobile POS solutions make it easier for staff to communicate with customers directly on the floor and make sales. With the right mPOS system, they can easily access product information, check stock availability and process transactions directly from mobile devices. This is especially useful during busy promotional periods when demand is greater but you want to take the opportunity to leave customers with a very positive brand experience. An omnichannel POS estate with mPOS solutions enables employees to pull up info on customers’ past purchases to show them products they might enjoy. Connected Advertising Solutions As with many business processes data, in this case performance information, is invaluable. But there is no point collecting it unless you have the right tools to gain the right insights. When carrying out a promotional campaign, it’s important to invest time in analysing the results to see what was effective and what wasn’t so that you can react accordingly and get a real return on investment. Monitor the success of your Mother’s Day marketing campaigns in real-time with a global and interconnected dashboard and optimise your advertising efforts to maximise results. Not only can you keep an eye on what’s going on in your brick-and-mortar locations, but also online as well, ensuring you get the most out of your ad spend and marketing investment. Providing Personalised Gifting Inspiration One way to elevate your customers’ shopping experience is by offering personalised gifting inspiration tailored to their unique preferences and interests. Instead of generic gift suggestions, leverage data from past purchases and browsing history to curate a selection of thoughtful gift ideas. Minimise Queues and Improve Efficiency Keep queues short and enhance efficiency during busy periods with an mPOS system. Process payments from anywhere in the store for a flexible and seamless shopping experience. Implementing an omnichannel POS solution can help ensure that your retail stores do not have long queues out the door during busy periods, such as Mother’s Day. The best POS systems enhance efficiency across all aspects of the selling and buying experience, allowing for quick handling of high customer footfall. Innovative POS solutions allow staff to process payments from anywhere, providing flexibility and the option to scale up with mobile sales and transactions directly on the shop floor. Additionally, omnichannel POS systems connect and synchronise your current POS estate to a central stock control system/ERP system which means you have a single and central view of your inventory allowing the business to merchandise, allocate and replenish efficiently and effectively, according to demand. Provide Excellent Customer Service Offer a true omnichannel experience by connecting all touchpoints in the customer journey. Implement a central loyalty system to personalise offerings and ensure a consistent shopping experience. The right POS system can improve customer service by assisting your brand to offer a true omnichannel experience. Customers will most likely interact with your brand across many touchpoints and multiple channels in their journey to purchase. In reality, these channels need to be powered with a connected system or tech stack to make the most of your data, ensure that it is accurate, and that you are able to offer a consistent and seamless shopping experience for your customers. This could involve a central customer loyalty system that stores and provides access to all data allowing you to promote suitable offerings to your customers; including marketing preferences. The GDPR has made it essential to adhere to gain marketing consent, but not only that, during this potentially sensitive time, you don’t want to be insensitive by reminding customers who prefer not to mark the occasion. This type of consideration can go a long way to making your valuable customers feel like they are important to you and keep them loyal to your brand for the long term. In addition, keeping the shopping
Festive Season Marketing: How to Get Your Retail Store Prepared
The festive season can certainly bring a boost to your retail establishment’s sales and customer base, especially if you’re well-prepared and offer seasonal incentives. Also worth considering during busy periods like these is how you will keep queues down and make your customer experience as frictionless as possible. Using innovative POS systems to track sales and make the payment process seamless is essential. Here the team of experts from Eurostop has collected some insightful tips, so you can get the most out of this festive season and continue to grow your business. 1. Segmented Email Marketing Using segmented email lists is akin to a tailored shopping experience. It enables personalised communication with different customer groups. For instance, early-bird shoppers might appreciate exclusive previews and early access to promotions, enticing them to shop ahead of the crowd. Deal seekers, on the other hand, are motivated by discounts and would respond favourably to targeted promotions for Black Friday and Cyber Monday. 2. Strategic Festive Offers Determining the objectives behind your festive offers is crucial. Correctly identifying the audience that you wish to attract allows for crafting offers that resonate with their preferences. Understanding what your best customers value can help create offers that stand out, whether it’s bundled products, limited-time deals, or exclusive perks. This not only gets the best return on investment but helps build customer loyalty by demonstrating that you know your customers and are invested in building a meaningful relationship with them. 3. Potent Flash Sales Flash sales inject a sense of urgency into the buying process. By setting up time-limited discounts and changing the products on sale daily, you create an environment that encourages repeat visits. Theme-based promotions enhance engagement and entice customers to return, increasing the likelihood of making multiple purchases. 4. Utilising Email Tools for Targeted Reach Eurostop’s retail system can help build and securely maintain customer loyalty information and marketing preferences which are essential when harnessing the power of email marketing. With precise targeting to the right customers, your promotions land directly in front of the intended audience, boosting conversion rates and customer engagement. 5. Referral Program Power A referral program amplifies word-of-mouth marketing during the festive period or other promotional occasions. Eurostop POS systems simplify this process, making it easy for loyal customers to advocate for your store. Shoppers are more likely to trust recommendations of people they know, so as well as this being an extremely effective method of spreading the word about your brand, this symbiotic relationship benefits both parties, fostering customer loyalty while expanding your customer base. 6. Post-Holiday Engagement Strategies Extending the festive fervour into January by offering exclusive discounts to gift card users creates a seamless transition from the Christmas rush to continued sales momentum. In addition, introducing gamified secret discounts can add an on-trend and fun element to the shopping experience, increasing customer engagement and potentially driving sales. 7. Post-Season Analysis & Refinement Finally, analysing campaign results is crucial in completing the cycle and understanding the effectiveness of various strategies employed during your promotions. For this you will require a retail system that enables you to report on your sales and offer the right insights so that you can adjust future promotions and campaigns accordingly. Making the most of your data ensures that you can continue to grow your business and respond to current trends. Further, segmenting email lists based on customer behaviour allows for even more targeted and personalised communication. Contact us today for advanced POS systems and more By implementing these points in a cohesive and strategic manner, your retail store not only navigates the festive season successfully but also lays the groundwork for sustained growth and customer loyalty beyond the festivities. To learn more contact Eurostop online today or call +44 (0) 20 8991 2700.
5 Tips for Your Retail Store to Conquer Black Friday
Black Friday—the thrilling frenzy that marks the official launch of the shopping season. For retail businesses, this is the moment to gear up, strategise, and ensure a successful ride through the festive rush. Whether you’re a physical store, an online powerhouse, or the seamless fusion of both, the time to prep is now. That’s why the mobile point of sale experts from Eurostop wanted to dive into five crucial tips to ensure your retail venture thrives amidst the bustling festive season. 1. Inventory Intellect Before the Black Friday and festive avalanche hits, take a meticulous inventory check. Regardless of your retail landscape—be it brick-and-mortar or exclusively online—accurate stock knowledge is your superhero. Prevent any glitches in online sales and ensure an ample stash of your star products to seize the season’s potential. 2. Power of mobile POS Mobile point of sale (mPOS) systems allow the acceptance of cash, credit, debit, and gift cards effortlessly, plus staff can walk around the store helping customers and minimising long queues. Many mPOS systems also offer an analytics dashboard for insights into your hottest products and busiest days. 3. Marketing Momentum Fire up your social media engines to spread the word about upcoming sales. Tug at your customers’ curiosity with personalised newsletters announcing exclusive invites. Spice it up with added incentives for your social and email followers, stirring a buzz within your community. 4. Enhance the In-Store Experience Elevating the shopping experience extends far beyond announcing your sales. It’s the finer details that create the excitement. This includes captivating promotional window displays, complimentary samples, and charming little tokens upon purchase that craft an unforgettable memory for your customers. Ensuring your inventory is brimming with essentials—gift boxes, shopping bags, and wrapping necessities—is pivotal for navigating the rush. Also, consider augmenting your customer journey with innovative additions like customer-facing screens at the checkout. Imagine the enhancement a vibrant multimedia rear screen could bring, showcasing exclusive in-store offers or promoting additional services. This not only transforms your customers’ wait time in the queue into an engaging experience but also serves as a prime opportunity for cross-selling your offerings. 5. Go Beyond Black Friday Think beyond Black Friday to Small Business Saturday, Cyber Monday, and Boxing Day, where you can also offer discounts and incentives. Consider introducing a free shipping threshold to nudge customers towards larger orders as studies have proven that free shipping often results in a boost in order sizes. Contact us today for innovative mobile point of sale solutions and more Eurostop specialises in mPOS systems, in addition to today’s leading EPOS software and stock control solutions. Our mobile point of sale system is equipped with the most efficient and innovative technology, making checkout time seamless. With our mPOS solutions, it’s also easy to pull up pricing information, customer purchase history, and much more all at the click of a button. Learn more about how we can help your retail establishment get the most out of this festive season by contacting us online today or calling +44 (0) 20 8991 2700.
A Guide to Managing Multichannel Retail Stores
Many of today’s leading retailers and franchises are embracing multichannel retail with a store estate that may even cross international borders, not to mention online channels, social media, mobile apps and marketplaces. Managing this modern retail ecosystem is certainly becoming more complex and challenging than ever before. Having the correct tech stack in place is therefore essential to being able to effectively manage your retail estate and ensure that customers have a favourable brand experience which is both responsive and consistent. That’s why retailers often invest in comprehensive retail ERP software to serve as the ‘backbone’ of their retail system. Here Eurostop offers a guide on how to best manage your retail estate and multichannel offering. 1. Always Strive for a Consistent Brand Experience Using consistent standard operating procedures across your business is one of the best ways to ensure things are running smoothly at every one of your stores and channels. In your brick and mortar stores,this should include work schedules, product return processes, and customer service procedures such as communications and complaint management. You may vary some of the processes for online channels, but the overall brand experience should be consistent, always placing customer convenience at the forefront. It’s worth bearing in mind that shoppers will likely have many touchpoints with your brand on the path to purchase and these will cross multiple channels, however what they will expect is that the process is convenient and as seamless as possible. Employing the right retail ERP software is a great way to provide a core system which facilitates a single view of truth to power the staff and business with the right information and tools. 2. Select Reliable Staff Members for Your Retail Stores Having reliable team members at each one of your retail locations is key for a smooth customer experience, in addition to making certain each store and channel is running as it should be. Investing in the proper employee training, as well as providing the correct technology to make your staff members’ lives easier is key. It’s no secret that in a competitive landscape, customer service will always be a true differentiator, and the right technology can make it easier to provide the best service across the board. The importance of customer reviews and word of mouth can’t be underestimated and are powerful marketing tools, so it is important to invest to impress. 3. Enhance Internal Communication With multiple stores, retailers need to do their best to improve internal communication by making it easy for teams to coordinate with each other. Although team members might not be in the same location, a reliable ERP software platform will provide a centralised head office system that’s synched with all of your retail stores and your POS estate, providing a single point of reference. 4. Automated Inventory Tracking The best and most effective way to stay on top of inventory and stock control is to automate such processes to ensure you’re never left with overstock or run out of popular items or product lines. Managing such processes through a single system will allow you to accurately and efficiently keep track of all your stock and inventory. Then, for example, if a customer enters a store that doesn’t have the item they’re looking for, another store that does can easily be found. Not only that, but having the right information on customer preferences, products and stock can enable your staff to make the most of any opportunity to cross sell or upsell. 5. Centralise Your Sales Data Your sales data is incredibly important, which is why all of it should be stored in a secure and central database, with which you should be able to gain valuable insights. Regardless of the number of stores you have, retail software and an advanced EPOS system can help collect all of your business-crucial data under one umbrella. Not only will having such tools eliminate the need for staff members from different locations to provide sales data that needs to be compiled, but it also makes it easy and importantly accurate to generate in-depth sales reports and metrics about your business. 6. Regularly Assess All Your Retail Stores Although implementing automated solutions and innovative software will certainly help provide much-needed insight into all of your retail sales and operations, they will still need to be regularly assessed. Visit stores and fulfilment warehouses when you can to monitor operations and make certain that all staff members are following the standard operating procedures you’ve set down. Additionally, if there’s anything noticeably wrong, you can find a solution as soon as possible before it becomes a problem and begins affecting your customers, and profits. In the case of online, there are tools with which you can assess the effect of marketing campaigns, promotions and website and app design. Minimising any friction points, which could lead to a customer looking elsewhere, can really make a difference in driving up sales. Contact us today for advanced retail ERP software and more Investing in Eurostop’s best-in-class retail ERP software can help solidify your customer relationships, improve staff and customer communication and optimise your sales. With the right reports, you can find out what’s working and what isn’t, and align your offerings and marketing tactics accordingly. In addition to our ERP software, we also specialise in mobile point-of-sale (mPOS) solutions that provide you with the freedom to sell from anywhere, as well as fiscalisation services, tenant management systems, and more. Contact us online today or call +44 (0) 208 991 2700 for a no-obligation demonstration.
Modern Retail Store Counter Ideas to Increase Sales
Running a retail store can be difficult, but with the right tools and set up, it can be a lot easier. One of the most important tools, and a key brand touchpoint is your point of sale, or shop counter. This is one of the main locations where your customers will interact with you, and you want to make sure it’s as welcoming and pleasant an experience as possible. Here are some modern shop counter ideas that will help increase sales for your business. Keep it Sanitary As a result of the COVID pandemic, one of the most important things you can do for your shop counter is to keep it clean. This means regular dusting and vacuuming, as well as wiping down the surface with a suitable sanitising solution. Providing a reassuring environment for customers to shop in can go a long way to encouraging more footfall in your physical space, especially with the recent competition from online retail. Use Visual Merchandising Your shop counter is the perfect place to showcase or upsell additional merchandise. Use it as an opportunity to do some visual merchandising and make sure your products are looking their best. This could entice customers to make a last minute decision and increase their basket spend at point of sale. Additional ideas for visual merchandising include using promotional signage, displaying items in creative ways, and adding props that complement your products. Promote Your Store’s Loyalty Program If you have a loyalty program for your store, make sure to promote it at your shop counter. This is a great way to encourage customers to sign up and start taking advantage of the benefits. Aquiring new customers is important but it has been shown that repeat customers generate more sales for a business. Loyal customers make more purchases, are easier to sell to and often promote your brand for you. There are two steps to promoting a loyalty program at your shop counter: Make sure the loyalty program is prominently displayed on the rear screen of your POS system. Make sure your staff is knowledgeable about the program and have the right technology to capture new customers, their information and marketing preferences (a GDPR compliant POS system is essential). This will help ensure that customers are more likely to sign up. Use a Modern Point of Sale System Finally, make sure you’re using a modern point of sale system at your shop counter. The right technology and information at till point along with a range of payment options will facilitate a quick and efficient checkout process, allowing your sales staff to concentrate on interacting with your customers. Speeding up payment means less queuing, which can be a potential cause of lost sales, and improving the customer experience at this touchpoint can encourage customers in store. Implement Your Shop Counter Ideas, Starting with Your Point-of-Sale System from Eurostop Now that you know some modern shop counter ideas, it’s time to start implementing them in your own store estate. And there’s no better place to start than with your point-of-sale system. Eurostop has a wide range retail software and system solutions that can be tailored to your specific needs. Contact us today to learn more and schedule a call.
mPOS: The Benefits for Your Business
mPOS: The Benefits for Your Business If you’re like most retail business owners, you’re always looking for ways to improve turnover, grow your business and have processes run smoother. That’s why mPOS can be such a great solution for your business. mPOS is short for mobile point of sale, and it offers a number of benefits that can help improve your bottom line. Here are some of the key benefits of mPOS. Shorter Checkout and Return Lines One of the best benefits of mobile points of sale is that they can help shorten checkout and return lines. If you have mPOS units available, you have the option to flexibly and easily scale up during busy periods, with additional staff on hand to process transactions. Customers won’t have to wait as long to check out, which can drastically reduce abandonment rates, reducing your chance of losing a sale. Mobile point of sale units can also be used for returns, so you can process them more quickly, removing an additional friction point in your customer journeys. Integrate mPOS With Your Existing Systems Mobile points of sale can be used with most payment processors, so you can continue to use the same processor you’ve been using. Mobile points of sale should also be connected with your retail system (stock control and POS estate) so that you can maintain your central and single view of stock, which can assist with supporting the ever-important omnichannel customer experience. The Lowest-Cost Solution Mobile point-of-sale solutions are not low-quality or cheap, but they are the most cost-effective solution on the market. Mobile points of sale are a great way to save money and improve your business while getting the most value. Save Money and Make Your Life Easier with mPOS From Eurostop! If you’re looking for a way to improve customer journeys in-store, save money and improve processes, mPOS is the solution for you. With its easy setup and shorter checkout and return lines, mPOS can help you run your business more efficiently and improve your bottom line. Contact Eurostop to get a no obligations demonstration of our mPOS which doesn’t require any extra scanner and learn how it can benefit your business!
Choosing POS Systems: On-Premise vs Cloud-Based vs Hybrid
Choosing POS Systems: On-Premise vs Cloud-Based vs Hybrid If you’re looking for the perfect Point-of-Sale (POS) system to support your retail operation, it’s important to think about how the system will be hosted when making your decision. In terms of the basics, most POS systems today are fairly uniform. They almost always include: Terminals or tablets for viewing product, customer and sales transaction information Barcode scanners A PDQ (Process Data Quickly) machine for Chip & PIN or contactless card payments Receipt printers Cash storage POS software, which also may include inventory tracking and Customer Relationship Management One of the differences between systems is how they’re hosted and accessed. These models can be broken down into three types: on-premise, cloud-based, and hybrid. Let’s take a look at the differences between them. The Three Major Types of POS System Implementations 1 – On-Premise An on-premise system means that all information is stored locally, on your own systems. So you require suitable servers to ensure adequate system performance and appropriate space or a data center to house the equipment. This does give you a high degree of control over your own data, as well as meaning that your POS system can continue to function even if you lose your external internet connection. There are also security benefits since you aren’t accessing external networks. However, this can also be a very risky choice if you don’t have the correct infrastructure, resource and expertise to maintain resiliency. Unless you setup and maintain database backups, there will always be a significant danger of system failure or data loss. Likewise, if your servers go down, you’ll need an up to date disaster recovery plan to get you up and running as quickly as possible – essential in the always on retail environment. 2 – Cloud-Based With a cloud-based POS system, all the software and data are stored off-site, in external cloud servers. You won’t require your own data center or need to worry about hardware. This means that your system can be accessed anywhere in the world, allowing for robust remote POS setups, or even pop-up stands at locations such as trade shows. In addition, it’s typically very easy to deploy software updates, since updates on the cloud server will be instantly available to everyone. However, data storage and security will only be as good as the cloud host you use. Some hosts may also claim additional ownership or rights over the information. Plus, if you lose your internet connection, you lose access to the system. 3 – Hybrid Hybrid systems are a best-of-both-world solution. They utilise both local and cloud-based servers, often with one set to failover to the other in case of problems. When properly implemented, you get all the benefits of both types, with very few drawbacks aside from being moderately more expensive to initially deploy. Eurostop Eurostop offers one of the most-trusted hybrid POS systems in the world, powering a long list of highly successful retail operations. Contact us for a free demonstration.
Must-Have Features in Retail EPOS Systems for 2021 & Beyond
Must-Have Features in Retail EPOS Systems for 2021 and Beyond As with all technology, retail EPOS (Electronic Point-of-Sale) systems are continuing to evolve and improve every year. You probably already have an EPOS system in place, but if it’s been more than a few years, chances are it’s lacking many of the features that are now coming to be seen as standard – and expected. This won’t simply put you at a disadvantage relative to other retailers with more modern systems. It can even harm your customer experience, and good CX is critical for holding onto customers. Today’s retail EPOS systems are robust and full-featured, capable of handling a wide variety of tasks at once which saves time and money while improving service. For example… Full Mobile Payment Support EPOS systems are no longer locked to physical sites. The best EPOS service providers also offer dedicated highly secure mobile devices which can do everything an in-store POS system can but in a handheld form. This allows your representatives to go anywhere and make sales wherever they may be. It can even enable service reps to directly place orders while working with a customer. Mobile EPOS systems are also perfect for trade shows, fairs, and pop-up stores. Direct Access To Your CRM EPOS systems don’t merely process payments – they can be connected directly to your Customer Relationship Management system or other customer databases. Staff processing sales can see all relevant information on the shopper, which gives them extra intelligence for offering relevant up sales and other services. This can also speed up the checkout process when nearly all needed information is already available at the salesperson’s fingertips. Accepting A Wider Variety Of Payments The number of payment methods a person might want to use has skyrocketed in the past decade. Consumers have come to expect numerous types of electronic payment systems such as mobile wallets, contactless (NFC) payments, not to mention Buy Now, Pay Later ( BNPL) and cryptocurrencies. Which payment types you choose to accept will depend on your needs, but broadly speaking, accepting more types of payments will benefit both you and your customers by offering choice and convenience. Ease Of Use Fortunately, all these new features don’t make current EPOS systems overly difficult to use. Advances in user interfaces have enabled highly robust retail EPOS devices which are also easy and intuitive to use. This reduces training costs, as well as speeding up checkouts – another way to improve your CX. Businesses around the globe trust Eurostop, one of the top providers of POS and retail management systems in ternationally. Click here to request a free demo!
How Mobile Point of Sale (mPOS) Systems Go Beyond Payment Processing
How Mobile Point of Sale (mPOS) Systems Go Beyond Payment Processing Mobile Point of Sale (mPOS) systems are becoming true game-changers in the world of payment processing. With mPOS devices, you can accept payments literally anywhere, using a convenient handheld system. They accept a wide range of payment types and are also popular with customers affording them the option to make payment flexibly in convenient locations in store. Smaller businesses can particularly benefit from mobile Point of Sale systems since it allows them to compress a lot of processing power into a single device with a small footprint. However, businesses of all sizes can make use of mPOS, as the technology also allows a business to scale up flexibly during busy promotional periods and can be used to facilitate social distancing required as a result of COVID-19. mPOS systems go well beyond simple payment processing, with features that can make it far easier to manage a retail business. These are some of the most important features that often go overlooked. Five Extra Benefits From Mobile Point Of Sale Systems 1 – Dedicated devices bring extra durability and convenience Some mPOS systems run on standard consumer-grade phones and claim this is a benefit. However, the actual benefits of this approach are questionable because of two main issues. First, all too often they rely on smartphone cameras for scanning, which can be unreliable. Dedicated devices may also contain integrated card readers so that you don’t have to worry about carrying additional devices and connection issues. Furthermore, handheld units also need to be robust as hopefully they will be in frequent use, not to mention surviving accidental drops. Phones are much less rugged than specialised hardware. A better approach is to utilise robust and dedicated devices custom-built for the purpose. They cost a bit more to lease, but you get dedicated scanners which will be far more accurate and reliable than what are found on smartphones, and hardware that offer you and your customers a superior experience. 2 – mPOS Devices Become Cashflow Management Systems Businesses that are primarily or entirely mobile/digital, without physical holdings, are often challenged to properly track their cash flow. Because mPOS systems link directly into transactional databases, they become an easy way to track cash flow in and out, as well as analyse sales trends. This tracking can, for example, prevent over-or under-stocking on seasonal items by giving business owners all the sales information they need, right at their fingertips. 3 – Collecting And Accessing Customer Information On The Go Another way that mPOS systems go beyond simple payment processing is that they can also be a valuable part of your customer relationship management. Along with payment details, mPOS devices can capture numerous pieces of customer data, instantly adding them to your CRM database for analysis or retrieval. This is particularly important if your business caters to younger buyers like those under 40. These buyers have grown up in an intensely personalised sales environment and expect an “Amazon-style” sales experience whenever possible. Collecting their data with your mobile Point of Sale device allows you to offer customised promotions, personalised coupons, and similar incentives which are targeted directly at each buyer. 4 – Instant Integration With Your Online Systems For businesses running multiple or mixed physical and digital sales channels, tracking inventory and sales can be a complex operation. This is especially true if both physical and digital outlets are pulling from the same stockpool, be that warehouse(s) and/or stores. It’s critical to avoid stocking issues that could delay or prevent deliveries. mPOS devices prevent these sorts of issues because they connect directly to a central inventory database, as well as feeding into the same overall sales data as every other aspect of your business. All data is instantly accessible on the device, allowing for on-the-go monitoring of the state of your business and stocking, no matter the situation. 5 – Having A Backup Plan In Place Finally, one of the most under-discussed benefits of mobile Point of Sale devices is their ability to act as backup systems. What if, for example, the power goes out in your business, or your main digital connection goes down? Your mPOS devices are there, battery-powered, and utilising cellular service rather than a wired connection. They’re an excellent failover option if contingencies have gotten in the way of your daily business. In addition, their portability makes them a great option for a variety of short-term applications. They’re perfect for situations such as pop-up stores, trade show booths or street fairs, where you don’t want to haul major computing equipment around. Having a few mPOS devices allows you a lot of extra flexibility. Get Mobile Point of Sale (MPOS) Software Eurostop is one of the most trusted providers of POS systems in the world, with a variety of software and hardware solutions for every need. Click here to request a free demonstration of our systems!