Latest e-cubes functionality boosts sales and customer loyalty for premium G-Star RAW Footwear brand in Belgium, France, Germany, Holland and Spain
Overland Shoes, which markets premium urban footwear brand G-Star RAW at outlet stores across Europe in Belgium, France, Holland and Spain, has purchased Eurostop’s e-cubes data mining module to identify best-sellers and introduce tailored promotions that boost sales and customer loyalty. Overland’s latest investment in Eurostop follows the company’s successful implementation of e-rmis and e-pos retail systems in 2011 when the company first launched the G-Star RAW footwear outlet business in Europe. During that time, Overland Shoes has created a single, integrated retail management solution that links seamlessly with the organisation’s STYLEman wholesale distribution system to track and replenish stock quickly and ensure tight control of more than 400 styles and sizes across Europe.
Overland Shoes first turned to Eurostop two years ago for a highly versatile solution that could support the company’s ambitious growth plans.
Richard Thompson, Merchandise Manager of Overland Shoes, said, “We looked at a lot of retail systems but Eurostop’s proven and unrivalled expertise in the clothing and footwear market really clinched the deal. They came highly recommended and their easy-to-use technology offered the flexibility and superior functionality we needed to handle the language aspects of running a truly pan-European business. This winning combination inspired us with confidence, promising a quick return on investment.”
Overland Shoes originally installed Eurostop’s e-rmis head office management and e-pos retail systems to handle stock inventory and capture sales of the newly launched G-Star RAW footwear at two outlet stores in Holland and Germany. Since first deploying Eurostop, Overland Shoes has tightened up its stock control processes, expanding the original implementation to six major outlet stores in Belgium, France, Holland and Spain with plans to support two more stores when they open next year.
One of the biggest benefits of using Eurostop is its ‘one-stop-shop’ approach enabling Overland to view, store and execute all stock control, inventory and replenishment information and activities from a single, integrated system. Users also cite visibility and transparency as additional advantages.
Most recently, Overland has purchased e-cubes, Eurostop’s data mining module to interrogate and report on sales and customer data at all outlets, a particular bonus for an industry where preferences for footwear often vary from country to country.
Richard Thompson continued, “e-cubes gives us the hard data we need to make informed commercial decisions. We know which lines are selling well at different stores and can quickly move stock around to meet the style demands of different cultures. Extremely easy to use, we can quickly introduce carefully tailored promotions and special offers that help us boost sales and foster customer loyalty in a way that just wasn’t possible before Eurostop.”
Phillip Moylan, Sales and Marketing Manager at Eurostop concluded, “Dynamic companies like Overland Shoes and G-Star want access to meaningful information that spots the hot sellers and gives customers exactly what they want. Eurostop understands the challenges that international organisations face during times of rapid expansion, helping them deploy web-based retail management technology that is easy to use, fully automated and vastly scalable.”
