‘Mecca’ for outdoor clothing in heart of Lake District uses Eurostop systems to handle and support sales of thousands of items daily in store and online
Eurostop has announced that Gaynor Sports, an independent outdoor clothing retailer is using Eurostop’s retail management and e‑commerce solutions to process sales across its many departments and for its fast growing online business and warehouse. Gaynor Sports has installed e‑pos in each of its different store departments, and uses e-rmis and the e‑fulfilment module for stock management across the store, warehouse and online.
Eurostop built and hosts the retailer’s new e-commerce site which is based on its responsive e-commerce platform with layout adapting to suit the device being used. For example, a user accessing the site on a tablet will see the site optimised to display well on a tablet, with columns that scroll down rather than across, and easier menu navigation. The new look website, was designed by Eurostop to encompass the Gaynors’ brand and highlight their store presence in the Lake District.
Gaynor Sports states that Eurostop’s systems are integral to its business functions, providing accurate information on store sales and online business which ships many thousands of items daily.
According to Jamie Shepherd, Managing Director at Gaynor Sports; “Everyone in the business uses the Eurostop systems – the warehouse team, Buyers, sales staff on the shop floor, customer call centre, accounts staff and purchasing. Before we only had two or three people using our stock systems, now it is core to our business.
“We scan every item in and out of the warehouse in boxes. It is absolutely perfect – we know exactly what we have got so the accuracy is vastly improved. We also use the Eurostop system for replenishing stock in store, reordering and forecasting. The reports are really easy to use – it’s great to have that information to hand – we can see popular lines, where we are against last year – all the information we need to run the business.”
Eurostop’s e-fulfilment module underpins the stock management system and enables Gaynor Sports to manage the stock to fulfil online customer orders. Gaynor Sports benefits from having a view of its live stock position in the warehouse and shop to efficiently fulfil web orders and optimise stock turnover.
The system prioritises each e-commerce order as it arrives, and either auto‑generates picks for the warehouse if it finds the stock in the warehouse or elects to take the stock from the store.
Deborah Loh, Marketing Manager at Eurostop said; “Businesses like Gaynor Sports have built their success on knowing their products and serving the customer well. They stock thousands of product lines as a result, all of which must be carefully managed and accounted for. Our retail systems give them absolute control of what stock they need to meet customer demand and helps them keep track of items and orders even during the busiest times. It helps them manage their business, satisfying customers while ensuring a profitable bottom line.”
