Anta Sports Products Ltd selects Eurostop retail systems for over 12,000 stores

Eurostop, the leading supplier to the fashion, footwear and lifestyle sectors has announced that ANTA Sports, the professional sportswear company based in China has selected Eurostop retail management systems for its retail business. ANTA selected Eurostop’s solutions to support rapid growth as it expands across China. The Eurostop solution will integrate with SAP. The kick off project was launched recently at a ceremony held at ANTA’s headquarters.

ANTA’s brand suite consists of ANTA Sports, ANTA Kids and FILA (China). The company launches more than 2,000 new designs of footwear items, 3,000 apparel and 1,500 accessory products every year.

Anta selected Eurostop for its proven credentials of providing systems for retailers and its experience of implementations for other large scale operations in China.

Hew Poh Yin, Managing Director at Eurostop China said “For the last seven years we have been building our business in China and other countries in Asia. From our offices in Xiamen, Shanghai and Singapore we have been able to offer retailers in the region a strong, local support network, backed up by the latest technology. With the China economy offering huge opportunities for retailers looking to expand, we can offer many years of experience in the retail sector as well as helping customers to overcome cultural and legislative issues in a new market.”