Seamless, transparent fulfilment across stores and warehouse ensures responsive customer service online

Eurostop, the leading supplier to the fashion, footwear and lifestyle sectors has announced that Jules B, the premium fashion retailer with stores across the North of England has selected Eurostop’s fully integrated suite of retail management solutions for its head office, EPOS and fulfilment. Jules B has implemented Eurostop’s e-fulfilment module to process online orders for its fashion and designer collections from its warehouse and prestigious stores based in Newcastle upon Tyne, the Lake District and North Yorkshire.

Eurostop’s e-rmis and e-pos solutions are used at Jules B’s head office and in stores, while its e-fulfilment module underpins the retailer’s stock management, identifying where stock is obtained to fulfil online customer orders. The system decides if the order is fulfilled either from the branch stock or warehouse based on different criteria set at Head Office. Jules B benefits from having a view of its live stock position in the warehouse and shops to efficiently fulfil web orders and optimise stock turnover.

Staff can see at any point where the order is in the fulfilment process, enabling Jules B to provide an efficient and responsive customer service, while offering the full range of its designer collections from its stores to customers worldwide.

Tom Jeffrey, Head of E-commerce at Jules B explained; “At Jules B we believe that the experience of purchasing online should be as enjoyable and indulgent as shopping in one of our stores. Our investment in Eurostop’s system enables us to process and track orders and know exactly what point the order has reached, which in turn enables us to provide a seamless customer service, just as if in the stores themselves.”

Philip Moylan, Sales and Marketing Manager at Eurostop said; “Jules B prides itself on customer service in store and online and has developed a functional, friendly and easy to use website that is easily navigated. Regular changes ensure that the ‘shop window’ is refreshed in the same way as traditional store fronts. This, along with a powerful back end functionality provided by Eurostop’s solution ensures that stock levels are optimised for the profitability of the business, while still ensuring a quality customer experience.”