Iconic British handbag brand empowers retail operations with Eurostop
Founded in 2008, the Cambridge Satchel Company produces colourful handmade leather satchels, based on an original Oxford and Cambridge satchel design. Initially aimed at school children, the bags met unexpectedly high demand as a fashion accessory, and became a cult among twenty-something fashion bloggers.
Following coverage by international fashion magazines and a collaboration with the fashion brand Comme des Garçons, production of the satchels increased dramatically, and since then the company has not looked back, now selling satchels into 110 different countries.
Pop-up becomes Permanent
Just before Christmas 2012, the Cambridge Satchel Company opened its first retail store, a pop-up in London’s Covent Garden. The operation was so successful that the company decided to continue the lease and make the store a permanent fixture. With this in mind the IT team at the company set about looking for a retail management system including EPOS, that would be suitable for a standalone shop with the scalability to support the operation as it continued to grow.
Chloe King, IT Manager at Cambridge Satchel company commented; “Eurostop came highly recommended and has a good reputation within the fashion retail sector. When we looked at the system we found it compared very well against other systems on the market. Its comprehensive back office functionality makes it so much more than just an EPOS system – exactly what we were looking for in our new system.”
Expansion Continues
Cambridge Satchel Company has now opened its second store in Rose Crescent, Cambridge, which is also running the Eurostop software. A new pop-up store is scheduled to open in time for Christmas 2013 in Spital Fields, London, if this becomes a permanent store, it too will benefit from the Eurostop system.
As well as using Eurostop’s e-pos, Cambridge Satchel Company is also using its head office solution, e-rmis. This manages stock, enabling the stores to draw down stock from the pre-allocated pool directly from the factory.
Chloe King continues; “We were impressed by the wide range of reports that came with the Eurostop system. We can see instantly how products are performing, which styles, sizes and colours are most popular. Our finance department particularly likes the reports as they contain all the information they need and are easy to understand. Overall the Eurostop system enables us to take better and more informed business decisions. As we continue to expand our retail operations, so we will be using more and more of the Eurostop functionality.”
Next on the agenda is introducing a new Givex gift card, which will be fully integrated with the Eurostop system.
