Running a retail store can be difficult, but with the right tools and set up, it can be a lot easier. One of the most important tools, and a key brand touchpoint is your point of sale, or shop counter. This is one of the main locations where your customers will interact with you, and you want to make sure it’s as welcoming and pleasant an experience as possible.
Here are some modern shop counter ideas that will help increase sales for your business.
Keep it Sanitary
As a result of the COVID pandemic, one of the most important things you can do for your shop counter is to keep it clean. This means regular dusting and vacuuming, as well as wiping down the surface with a suitable sanitising solution. Providing a reassuring environment for customers to shop in can go a long way to encouraging more footfall in your physical space, especially with the recent competition from online retail.
Use Visual Merchandising
Your shop counter is the perfect place to showcase or upsell additional merchandise. Use it as an opportunity to do some visual merchandising and make sure your products are looking their best. This could entice customers to make a last minute decision and increase their basket spend at point of sale.
Additional ideas for visual merchandising include using promotional signage, displaying items in creative ways, and adding props that complement your products.
Promote Your Store’s Loyalty Program
If you have a loyalty program for your store, make sure to promote it at your shop counter. This is a great way to encourage customers to sign up and start taking advantage of the benefits. Aquiring new customers is important but it has been shown that repeat customers generate more sales for a business. Loyal customers make more purchases, are easier to sell to and often promote your brand for you. There are two steps to promoting a loyalty program at your shop counter:
- Make sure the loyalty program is prominently displayed on the rear screen of your POS system.
- Make sure your staff is knowledgeable about the program and have the right technology to capture new customers, their information and marketing preferences (a GDPR compliant POS system is essential). This will help ensure that customers are more likely to sign up.
Use a Modern Point of Sale System
Finally, make sure you’re using a modern point of sale system at your shop counter. The right technology and information at till point along with a range of payment options will facilitate a quick and efficient checkout process, allowing your sales staff to concentrate on interacting with your customers. Speeding up payment means less queuing, which can be a potential cause of lost sales, and improving the customer experience at this touchpoint can encourage customers in store.
Implement Your Shop Counter Ideas, Starting with Your Point-of-Sale System from Eurostop
Now that you know some modern shop counter ideas, it’s time to start implementing them in your own store estate. And there’s no better place to start than with your point-of-sale system. Eurostop has a wide range retail software and system solutions that can be tailored to your specific needs. Contact us today to learn more and schedule a call.
