Shopping habits and the retail ecosystem have undergone significant and dramatic shifts over the past few years, leading to challenges for brick-and-mortar retailers. As physical stores face competition from online platforms, increasing footfall has become crucial for sustaining retail businesses. While the retail landscape has seen changes, there are proven strategies to enhance foot traffic and drive sales.
Here the team from Eurostop has collected some tips on how EPOS software and other technology can boost foot traffic in your brick-and-mortar locations.
Showcase Product Demonstrations and Offers
Engage with potential customers through product demonstrations, promotional deals and discounts. Consider taking your business outside of the store with high street marketing initiatives that foster personal face-to-face interactions and can go a long way in building consumer trust. Eurostop’s retail EPOS software, mobile POS system and connected technology can facilitate collecting valuable customer details and marketing preferences to enable you to delve deeper and monitor and react to campaign effectiveness to drive footfall and sales.
You may also want to create a calendar for regular product demonstrations, events and promotions to keep your brand and product offering in the forefront of shoppers’ minds. It will require careful planning, but with national and seasonal events, there are plenty of opportunities to make an impact with existing or potential customers. Building a lasting relationship with your following and promoting the value of your product is vital in maintaining your customer base and keep them coming back for more. Collaborating with suppliers and local businesses for joint promotions/exclusive offers will additionally attract new customers and reward loyal ones. Encouraging visits and supporting the local high street in general has been of significance in the current climate.
Create a Welcoming Shopfront
Of course, capturing the attention of passing shoppers begins with a welcoming and visually appealing shopfront. Invest in creating uncluttered displays, attractive signage, and seasonal window displays that showcase your products and entice potential customers. Ensure that your shopfront reflects your brand’s identity and values, creating a cohesive experience for customers from the moment they approach your store.
Implement a Loyalty Program
Encourage repeat business and customer loyalty by implementing a structured loyalty program. Rewarding customers for their repeat purchases not only encourages further spending but can also increase footfall if implemented strategically to involve in store events and purchases. Retail EPOS software makes it easy to implement loyalty programs that are seamlessly integrated with your retail operations. You will also want to personalise loyalty rewards and incentives based on customer preferences and purchase history to strengthen relationships and encourage continued patronage. Leverage data analytics from your loyalty program to identify trends, segment customers and tailor marketing efforts effectively.
Leverage New Technology
Adopting innovative technology solutions like Eurostop’s retail EPOS software and connected retail technology enables a seamless omnichannel experience for customers. Features such as online ordering with in-store pickup, real-time inventory management, and smart queuing systems enhance the shopping experience and attract tech-savvy consumers to your store.
Invest in training for your staff to keep store operations running as smoothly as possible and to get the most out of your technology stack, This will not only assist you in providing exceptional customer service across all touchpoints but it will also ensure that you get the best return on investment. Continuously explore emerging technologies such as AI-driven insights or AR/VR experiences to stay ahead of industry trends and delight customers with innovative shopping experiences.
Engage in Targeted Marketing Campaigns
Harness the power of local marketing tactics such as direct mail, targeted ads and sponsoring local events to reach your community effectively. Leverage customer data and analytics through your retail EPOS software to tailor marketing campaigns that truly resonate with your target audience and drive store visits.
Utilise customer feedback and insights gathered from marketing campaigns to refine your strategies and enhance customer engagement. Additionally, you can monitor campaign performance metrics to identify successful initiatives and areas for improvement, optimising your marketing efforts for maximum impact. This is a sometimes forgotten but is actually an imperative part of any promotional campaign strategy.
Expand Your Range of Products
Diversifying your product offerings can also attract a broader customer base and increase foot traffic. Consider complementary products, exclusive collections, or collaborations that add value to your store’s offerings and entice customers to explore more. Eurostop’s stock control solutions can allow you to track and monitor product and stock information no matter how large your inventory, allowing you to track sales trends and merchandise and allocate intelligently.
Contact us today for premiere retail EPOS software
Increasing footfall in retail stores requires an omnichannel approach combining strategic planning, customer engagement and leveraging cutting-edge technology. Eurostop’s comprehensive retail solutions empower retailers to enhance the shopping experience, drive footfall and achieve sustainable growth in today’s competitive retail landscape.
Contact us online today or call +44 (0) 20 8991 2700 for a free demonstration.
