The festive season is one of the busiest times of the year for retailers, which means increased orders and in-store traffic. With a large influx of foot traffic and increased sales online, it can become difficult to keep track of orders without a reliable retail POS system.
As one of the leading POS software and hardware providers in the industry, Eurostop has helped many clients manage festive season traffic and generate big returns. Here are some of the leading benefits of having a POS system during the festive season.
Increased Efficiency
One of the biggest benefits of using retail POS software during the festive period is that it can be much more efficient than ringing up sales the old-fashioned way. If your store has increased traffic, using reliable POS software will help you handle that heavy influx of customers, enabling you to serve more people. You’ll also be able to process payments anywhere, which means more solutions for making mobile sales and more transactions on the retail floor.
Improved Customer Service
Another added benefit to POS systems is that they can help you provide customers the very best service possible. This is especially important during the festive season, when people are expecting a bit of cheer and great service no matter how busy your store might be. You’ll be able to reduce lines and minimize the chance that customers are going to go elsewhere due to extended wait periods. You’ll also have customer loyalty information to hand, for that personalized service and be able to provide them with a digital receipt for each purchase.
Offer Special Deals & Discounts
Many businesses offer exclusive deals and discounts to drum up customers during the festive season. Having the right POS system makes it easy to set up promotions for scannable items, ensuring that the promotion/discount is applied when staff ring up sales. This makes it easy to offer gift cards, buy-one-get-one free deals, and other enticements, all while ensuring transactions are processed as quickly as possible.
Added Marketing Opportunities
Providing staff the ability to go out on the floor of your store and help customers rather than stay behind a register can be beneficial. With a POS system that’s compatible with tablets, for example, they can help answer pricing questions and ring up customers right then and there. Additionally, having facing displays and interactive screens can also provide added marketing opportunities.
Let Eurostop help you handle the festive season rush!
If you want to provide your customers with the very best customer service this festive season, as well as give your staff all the tools they need to streamline the transaction process, Eurostop would love to hear from you. Contact us online today for more stock control solutions and EPOS info or call +44 (0)20 8991 2700.
