Black Friday—the thrilling frenzy that marks the official launch of the shopping season. For retail businesses, this is the moment to gear up, strategise, and ensure a successful ride through the festive rush. Whether you’re a physical store, an online powerhouse, or the seamless fusion of both, the time to prep is now.
That’s why the mobile point of sale experts from Eurostop wanted to dive into five crucial tips to ensure your retail venture thrives amidst the bustling festive season.
1. Inventory Intellect
Before the Black Friday and festive avalanche hits, take a meticulous inventory check. Regardless of your retail landscape—be it brick-and-mortar or exclusively online—accurate stock knowledge is your superhero. Prevent any glitches in online sales and ensure an ample stash of your star products to seize the season’s potential.
2. Power of mobile POS
Mobile point of sale (mPOS) systems allow the acceptance of cash, credit, debit, and gift cards effortlessly, plus staff can walk around the store helping customers and minimising long queues. Many mPOS systems also offer an analytics dashboard for insights into your hottest products and busiest days.
3. Marketing Momentum
Fire up your social media engines to spread the word about upcoming sales. Tug at your customers’ curiosity with personalised newsletters announcing exclusive invites. Spice it up with added incentives for your social and email followers, stirring a buzz within your community.
4. Enhance the In-Store Experience
Elevating the shopping experience extends far beyond announcing your sales. It’s the finer details that create the excitement. This includes captivating promotional window displays, complimentary samples, and charming little tokens upon purchase that craft an unforgettable memory for your customers. Ensuring your inventory is brimming with essentials—gift boxes, shopping bags, and wrapping necessities—is pivotal for navigating the rush.
Also, consider augmenting your customer journey with innovative additions like customer-facing screens at the checkout. Imagine the enhancement a vibrant multimedia rear screen could bring, showcasing exclusive in-store offers or promoting additional services. This not only transforms your customers’ wait time in the queue into an engaging experience but also serves as a prime opportunity for cross-selling your offerings.
5. Go Beyond Black Friday
Think beyond Black Friday to Small Business Saturday, Cyber Monday, and Boxing Day, where you can also offer discounts and incentives. Consider introducing a free shipping threshold to nudge customers towards larger orders as studies have proven that free shipping often results in a boost in order sizes.
Contact us today for innovative mobile point of sale solutions and more
Eurostop specialises in mPOS systems, in addition to today’s leading EPOS software and stock control solutions. Our mobile point of sale system is equipped with the most efficient and innovative technology, making checkout time seamless. With our mPOS solutions, it’s also easy to pull up pricing information, customer purchase history, and much more all at the click of a button.
Learn more about how we can help your retail establishment get the most out of this festive season by contacting us online today or calling +44 (0) 20 8991 2700.
