How Mobile Point of Sale (mPOS) Systems Go Beyond Payment Processing
How Mobile Point of Sale (mPOS) Systems Go Beyond Payment Processing Mobile Point of Sale (mPOS) systems are becoming true game-changers in the world of payment processing. With mPOS devices, you can accept payments literally anywhere, using a convenient handheld system. They accept a wide range of payment types and are also popular with customers affording them the option to make payment flexibly in convenient locations in store. Smaller businesses can particularly benefit from mobile Point of Sale systems since it allows them to compress a lot of processing power into a single device with a small footprint. However, businesses of all sizes can make use of mPOS, as the technology also allows a business to scale up flexibly during busy promotional periods and can be used to facilitate social distancing required as a result of COVID-19. mPOS systems go well beyond simple payment processing, with features that can make it far easier to manage a retail business. These are some of the most important features that often go overlooked. Five Extra Benefits From Mobile Point Of Sale Systems 1 – Dedicated devices bring extra durability and convenience Some mPOS systems run on standard consumer-grade phones and claim this is a benefit. However, the actual benefits of this approach are questionable because of two main issues. First, all too often they rely on smartphone cameras for scanning, which can be unreliable. Dedicated devices may also contain integrated card readers so that you don’t have to worry about carrying additional devices and connection issues. Furthermore, handheld units also need to be robust as hopefully they will be in frequent use, not to mention surviving accidental drops. Phones are much less rugged than specialised hardware. A better approach is to utilise robust and dedicated devices custom-built for the purpose. They cost a bit more to lease, but you get dedicated scanners which will be far more accurate and reliable than what are found on smartphones, and hardware that offer you and your customers a superior experience. 2 – mPOS Devices Become Cashflow Management Systems Businesses that are primarily or entirely mobile/digital, without physical holdings, are often challenged to properly track their cash flow. Because mPOS systems link directly into transactional databases, they become an easy way to track cash flow in and out, as well as analyse sales trends. This tracking can, for example, prevent over-or under-stocking on seasonal items by giving business owners all the sales information they need, right at their fingertips. 3 – Collecting And Accessing Customer Information On The Go Another way that mPOS systems go beyond simple payment processing is that they can also be a valuable part of your customer relationship management. Along with payment details, mPOS devices can capture numerous pieces of customer data, instantly adding them to your CRM database for analysis or retrieval. This is particularly important if your business caters to younger buyers like those under 40. These buyers have grown up in an intensely personalised sales environment and expect an “Amazon-style” sales experience whenever possible. Collecting their data with your mobile Point of Sale device allows you to offer customised promotions, personalised coupons, and similar incentives which are targeted directly at each buyer. 4 – Instant Integration With Your Online Systems For businesses running multiple or mixed physical and digital sales channels, tracking inventory and sales can be a complex operation. This is especially true if both physical and digital outlets are pulling from the same stockpool, be that warehouse(s) and/or stores. It’s critical to avoid stocking issues that could delay or prevent deliveries. mPOS devices prevent these sorts of issues because they connect directly to a central inventory database, as well as feeding into the same overall sales data as every other aspect of your business. All data is instantly accessible on the device, allowing for on-the-go monitoring of the state of your business and stocking, no matter the situation. 5 – Having A Backup Plan In Place Finally, one of the most under-discussed benefits of mobile Point of Sale devices is their ability to act as backup systems. What if, for example, the power goes out in your business, or your main digital connection goes down? Your mPOS devices are there, battery-powered, and utilising cellular service rather than a wired connection. They’re an excellent failover option if contingencies have gotten in the way of your daily business. In addition, their portability makes them a great option for a variety of short-term applications. They’re perfect for situations such as pop-up stores, trade show booths or street fairs, where you don’t want to haul major computing equipment around. Having a few mPOS devices allows you a lot of extra flexibility. Get Mobile Point of Sale (MPOS) Software Eurostop is one of the most trusted providers of POS systems in the world, with a variety of software and hardware solutions for every need. Click here to request a free demonstration of our systems!
What is Mobile Point of Sale? Your Guide to MPOS Systems
These days, you’d be hard-pressed to find a simple cash register being used to ring up sales at any retail establishment. Technology is advancing at an impressive rate, and the impact is not lost in the retail arena. In a connected world, where omnichannel is key, digitally connected systems are in fact indispensable. These software systems can provide retailers with a host of different features and benefits to assist and empower them do everything from process sales (POS, MPOS) to enhancing customer relationships (ERP software). However, it’s important to understand why mobile point of sale systems are so important for the retail sector, as well as some of the advantages they can provide. That’s why the team from Eurostop has gathered an in-depth guide for you here about the uses and benefits of MPOS software. What Exactly is a Mobile Point of Sale System? Before diving into the benefits and other details of mobile point of sale systems, it’s important to have a clear understanding of precisely what they are and how they work. Unlike traditional POS systems that store customer data and take transactions at a fixed till point, MPOS systems are completely mobile. This enables retailers the freedom to get out from behind the cash desk and help customers from anywhere on the shop floor, or even outside a brick and mortar store, while still having all the features of a traditional POS system at their fingertips. Mobile POS systems often consist of mobile devices such as tablets, handheld units or smartphones that take the place of traditional cash registers or point of sale systems. They can also come equipped with add-ons, such as card readers, chip scanners, receipt printers, and other components. In terms of software, the MPOS system links all of these components together, using innovative cloud technology that helps you to track sales better, help customers, and provide any other necessary information to complete sales from any location, as long as there’s a wireless connection. Top 5 Factors to Review When Choosing a Mobile POS System If you’re considering investing in a mobile POS system, there are some important things to make note of, such as: Support for Mobile Payments: These days, many transactions are processed utlising customer smartphones with mobile wallets – the uptake of which has been accelerated by the COVID-19 pandemic, which saw shoppers and retailers curtailing the use of cash. So it’s important to make certain that any mobile POS solutions you implement are compatible and designed for a range of payment methods including mobile payments. This way, your customers can select to use options such as Google Wallet, Apple Pay, and other options, whatever is most convenient for them, which will enhance your brand experience. Most important, you don’t risk losing a potential sale. Support for EMV Chip Credit Cards: Credit cards are created with EMV chips, making swiping unnecessary. Contactless payments are also possible if the sales value is under the contactless limit, or the credit card is simply inserted into a card reader located under the MPOS device’s pin pad, making the process extremely simple. We recommend selecting a vendor that supports an all in one device which will processes integrated payments. This means that your store associates won’t have to carry a separate PDQ (credit and debit card) machine and neither will they rely on a reliable wireless connection, all of which makes the solution truly mobile. Support for Multiple Registers: For large retailers, you’ll need to ensure your mobile POS system can handle multiple registers and transactions simultaneously. Not only will this make the transaction process more efficient, but also offer your shoppers a choice of options and enable you to grow your business without the need to invest in new point of sale software/hardware as you scale up. Reliable Barcode Scanning: Every interaction at payment has the potential to impact the experience that your customer has with the brand. So a seamless checkout experience with accurate and robust barcode scanning is essential. Make sure that your solution uses technology that can scan barcodes reliably every time. Some solutions use phone cameras, or a separate scanning device, but these can be unreliable and increase the footprint of your mobile solution. Even better is an integrated scanner, which will enable you to add items to the sale quickly from the same device, with accurate pricing and promotion information. Top Benefits of Implementing a Mobile POS System There are many benefits to implementing a mobile POS system in your retail establishment. Some of them include: Increased Security: Mobile retail systems help provide your customers with increased security. This is because they all need to comply with PCI guidelines or EMV technology, which offers safer transactions than other alternatives. Reduced Wait Times: With MPOS solutions, you’ll no longer have to risk losing business and a potential sale due to the sight of long queues and increased wait times. As well as assistants behind the cash desk, you will have the flexibility to deploy additional mobile staff on demand to process transactions and assist with customer queries directly on the shop floor. This is especially useful for busy promotional periods or during peak hours. Added Floor Space: One of the biggest advantages of MPOS systems is that they don’t take up any floor space like traditional POS systems. This means more room on the floor to highlight your products. In addition, where social distancing has become mandatory during the COVID pandemic, mobile POS units can give you the added flexibility to make smart use of your space. Customer Data Collection: MPOS systems help you collect important data about your customers from purchase history and preferences to personal information like emails and phone numbers. This makes it easier to implement loyalty programmes and assists you in providing a personalised service when they walk through the door. Easy Reporting: Being able to analyse performance and react to changing footfall, environmental factors and promotional campaigns is paramount to a growing retail business.
Mobile Point of Sale: Future Market Growth & Enterprise Benefits
When it comes to conducting business nowadays, technology is key. For a retailer, omnichannel retailing, click and collect and in store tech including mobile point of sale (mPOS) enhances brand touchpoints and the customer journey. However, you might be wondering about the future of mPOS; is it here to stay? The team from Eurostop has helped businesses of every shape and size implement mPOS solutions and we’ve collected some insight about the technology here. Below you’ll find some of the benefits mPOS offers and more. What Exactly is mPOS? Before diving into the details, it’s beneficial to learn a bit more about the specifics of mPOS. In the simplest of terms, it encompasses any mobile device (smartphone, tablet, etc.) designed to take the place of a traditional cash register. A retailer would require internet connection, a card reader, and a POS app. Barcode scanners can also be connected. Some vendors, like Eurostop, can even provide a single solution, all in one device that has built in scan engine and integrated payments, so that you don’t need to worry about connection to other devices, truly optimising mobility and convenience. Cloud-connected business management systems have enabled retailers the flexibility to move away from the traditional stationary transaction system, affording options for customers to purchase what they need and for businesses more flexibility when offering their goods and services. mPOS solutions make it easy for retail stores to deliver a personalised service and interact with customers anywhere on the shop floor. They can easily refer to their mPOS system to answer questions, check product inventories, process sales and more. Why Are mPOS Systems Growing in Popularity? Some of the key reasons why mPOS is becoming ever-popular worldwide are because: In a connected world, consumers are looking for an enhanced in store experience. Not only is convenience key, but a personalised service is paramount. mPOS allows retailers to scale up during busy periods, minimising queues, and being able to offer great customer service anywhere in the store. In the wake of COVID-19, mPOS can also assist with social distancing measures with increased security measures required in stores. The universal acceptance of EMV card standards. The growing rise in digital payments, including mobile wallet and high-value credit card payments. Increased global efforts by governments to promote cashless transactions. The low cost and easy implementation of mPOS systems. The value-added services mPOS solutions automatically offer. Other Benefits of mPOS Implementation You might be wondering if there are additional benefits to implementing the mPOS solutions available from our team of experts, and we’re happy to declare that there are. In addition to the advantages already mentioned above, the right mPOS system can make it easier to scale up with demand. Contact Eurostop for mPOS solutions today! If you want to streamline your transaction process and offer the very best services to your customers, contact Eurostop today to learn more about our mobile point of sales systems. Call us at +44 (0) 20 8991 2700 or contact us online!
Point-of-Sale Transactions: A Retailer’s Guide
Although today’s retailers will be familiar with point-of-sale (POS) systems, they have undergone some drastic changes over the years, so the retail EPOS system experts from Eurostop wanted to compile some important information for you here. Find out more below about POS systems, how they work, and their beneficial features. What Exactly is a POS Transaction? In the simplest of terms, a POS transaction occurs when money or another type of payment is exchanged for goods or services via a payment processing system compromising both software and hardware. Payment is made via a variety of methods including credit or debit card, (including contactless), cash, gift voucher as well as an increasing range of digital wallet options. What Are the Procedures for Payment Processing? Processing a POS payment is often broken down into three simple steps: authorisation, authentication, and settlement. Authorisation is required of course only when a customer uses cash-free payment methods and consists of the POS system communicating with your financial institution once a credit/debit card is inserted or a contactless payment method is registered. Once the transaction is registered as legitimate, it is then authenticated by the financial institution and credit is transferred to a retail establishment’s account. Lastly, the transaction is settled by generating a receipt with the POS system and the finalisation of the payment. Specialised POS Systems As mentioned previously, today’s best of breed POS systems are robust, feature rich and fully connected to your Head Office stock control solution or ERP system and POS estate. They cover: Inventory Level Monitoring: A POS system can make it far more accurate, not to mention easier, to track and monitor your stock in store and ultimately across the business. This includes booking in stock or monitoring interbranch transfers, as well as deducting stock levels when you make a sale. Having accurate stock inventory information means that retailers are able to see what is really going on in the business and consequently be better placed to maintain the ideal level of stock for product lines and reorder at the levels at the correct time, according to demand. In addition, the correct business insights will allow the allocators and merchandising team to make the right decisions to grow the business. Customer Loyalty Information Collection: Retail POS systems enable you to collect and store important customer information such as their preferences and personal purchase histories. This is particularly important for retailers who are focused on a customer centric approach where hyper-personalisation is key to engaging, keeping and growing a loyal customer base. ‘Knowing’ your customers and interacting with them as individuals can go a long way to differentiating your brand in an ever competitive retail landscape. This could either be in store or through targeted marketing campaigns. Sell more, Upsell or Advanced Promotion Implementation: Having the right tools to empower your store associates really helps to provide excellent customer service and minimise the risk of a lost sale. An effective POS will not only process sales efficiently and accurately, but will also provide information such as product details and stock levels in store and elsewhere in your store portfolio. So if you have sold out of a popular item in a particular store, you will be able to find out where else it is available, or perhaps look at other upselling or cross selling opportunities. An Omnichannel Experience: Leading EPOS solutions like the ones from Eurostop facilitate an omnichannel or unified commerce experience, connecting seamlessly with your CRM platform, sychronising with stock management solutions and assisting to provide a consistent customer experience across all stores and channels. Managing a multi store portfolio, not to mention marketplaces and online channels is a complex operation that requires a single view of stock. Furthermore, promotional campaigns or multiple promotions need to be managed reactively and consistently. Retailers will require the correct tech stack to setup and manage promotions across their customer touchpoints so that store associates know which ones are active and are able to process them accurately and efficiently and continue to delight loyal customers. Contact us today for streamlined retail EPOS systems Learn more about Eurostop’s advanced retail EPOS systems by contacting us online today or calling +44 (0) 20 8991 2700.
Five Things You Need in A Point-of-Sale System
A great Point-of-Sale (POS) system is a must-have for retailers of all sizes, particularly those looking to sell their goods online, as well as at one or more physical locations. However, there are numerous POS software packages on the market, and sorting through them can be a real challenge. How do you find POS software that will meet your needs today, while also being scalable enough to grow alongside your business in the years to come? It’s all in the feature set. These are all features you might not see in some POS packages, particularly older ones, but are necessary if you want to make the most of your investment. Five Must-Haves in Point-of-Sale Software Syncing online and offline activity You shouldn’t have to treat your online and offline sales as two separate entities. A modern POS software package should be able to handle both at once. Look for features that keep track of stock across all sales outlets, online included, along with robust reporting and alert features that keep everything consistent. Empowering your staff The easier it is for your staff to use your POS software, the better it is for everyone. Your employees will have better morale, and your customers will see better service. Every user should be able to log in with their own ID and have a customizable dashboard they can set up according to their preferences and workflow. An intuitive GUI is a must! Included training and support The last thing you ever want to see is a sale halted because an employee had to call for assistance. Your POS vendor should offer robust training and support options, either as separate seminars or – better yet – integrated directly into the product. If you ever do need to call for technical support, you should have many different options for how to do this. Marketing campaign integration Your POS will be one of your most valuable repositories of customer data, and you should be able to leverage that data for marketing. A top-tier POS software package doesn’t merely enable sales, it also integrates marketing tools which bring new opportunities to reach out to your customers. Supporting your business’s growth Finally, look to the future. How easy will it be to expand the POS system to new registers, or new locations? Can it support “pop up” short-term sales outlets, such as at fairs and expos? Does it utilize open technology standards, for easier modification over time? These are all highly valuable features. Eurostop With over thirty years’ experience and 100,000+ global users, Eurostop is one of the top POS software systems on the market! Click here to discuss your business requirements with us.
Point de vente (POS) d’entreprise pour les détaillants
Contactez-nous Point de vente (POS) d’entreprise pour les détaillants La solution EPOS d’Eurostop, e-pos touch, fait bien plus que simplement traiter les transactions de vente. Dans le cadre de votre système de point de vente connecté, il s’agit d’un outil de vente omnicanal et multilingue sophistiqué qui vous aide à fournir le meilleur service client possible en magasin. Conçu par des détaillants pour les détaillants de mode, de chaussures et de bijoux. Factsheet Download Request a Call EPOS – Plus qu’une simple caisse Bien sûr, e-pos touch permet de traiter les ventes et les remboursements, mais les clients exigent une expérience toujours plus sophistiquée en magasin, alors pourquoi s’arrêter là ? Fournissez à votre personnel de vente un outil qui leur permettra de vérifier en direct les informations sur les produits et l’inventaire des stocks de n’importe où dans l’entreprise. Recueillez des informations sur la fidélité des clients, effectuez des ventes incitatives ou utilisez des promotions avancées. L’EPOS en direct signifie que quelle que soit la taille de votre domaine EPOS, des informations précises sur les stocks de l’ensemble de l’entreprise sont disponibles à chaque point de caisse, dans chaque magasin. Améliorez votre expérience en magasin Ajoutez une nouvelle dimension à l’expérience en magasin avec un écran arrière multimédia couleur. Immerger les clients dans l’expérience du magasin et s’engager avec des promotions ou des opportunités de vente incitative ; tous contrôlés depuis le siège social. L’écran orienté client permettra également au personnel de vente de pouvoir communiquer directement avec les clients internationaux à l’aide de l’assistance multiculturelle”…. Même si vous êtes en milieu de transaction. Votre domaine EPOS dans la paume de votre main Contrôlez et surveillez votre activité mondiale d’une simple pression sur un bouton. Chacun de vos magasins physiques fait partie de l’entreprise mondiale. Dans un monde de vente au détail omnicanal, vous souhaitez un moyen simple et rapide de prendre des décisions commerciales pouvant être propagées à vos magasins le plus rapidement possible. Notre gestionnaire de parc EPOS se synchronise avec le logiciel de contrôle des stocks et de gestion des marchandises d’Eurostop, ainsi qu’avec les systèmes ERP (SAP) avec une partie ou la totalité de votre parc EPOS, afin que vous puissiez offrir une expérience client cohérente dans vos magasins et canaux. Cela inclut la synchronisation instantanée des modifications apportées au stock, aux promotions, au CRM, à la sécurité, aux invites et aux devises. Développez votre entreprise et traversez les frontières L’EPOS d’Eurostop est actuellement utilisé dans près de 30 pays à travers le monde, des petits indépendants aux grands détaillants de niveau 1 avec plus de 12 000 magasins – e-pos touch est une solution éprouvée, évolutive et multilingue. En tant que solution utilisée sur tous les continents (Royaume-Uni, Europe, États-Unis, Asie), nos fonctionnalités incluent également l’impression fiscale pour différents pays. Profitez de notre expérience dans le commerce international et les lois fiscales locale et parlez- avec nous pour développer votre entreprise. L’image est tout Eh bien, c’est important et cela fait partie de votre identité. Tous les points de contact avec les clients doivent être cohérents et votre principal argument de vente en magasin doit donc renforcer l’esthétique de votre marque. Personnalisez votre interface EPOS pour refléter votre image de marque. Rapports et analyses des ventes La fonctionnalité de rapportset d’analyse des ventes vous permet de capturer et d’analyser les performances de vente de vos magasins. Gestion de la clientèle Les capacités de gestion des clients permettent aux détaillants d’augmenter de manière proactive la quantité de clients de haute qualité. Tarification internationale Commerce international avec plusieurs devises, impression fiscale et options multilingues Gestion de l’inventaire La gestion de la quantité d’inventaire sur place joue un rôle essentiel dans le succès de votre magasin. Livraisons directes Les magasins peuvent réserver et mettre à jour le stock par rapport aux bons de commande. Accomplissement omnicanal Avertit et permet au personnel du magasin de traiter et de suivre les commandes multicanaux des magasins d’expédition. Fonctionnalités EPOS Pour plus de détails, cliquez sur le bouton ci-dessous DÉVELOPPER LA LISTE DE FONCTIONNALITÉS Transactions Sale / refund / exchangeScan / product enquiry / key in SKUSuspend transactionRecall transactionView historyProduct enquiryCash calculatorItem infoAssign sales person per line / transaction Inter Branch Inter branch transfersLive stock check for any storeSell and fulfill from any store Shop Performance Sales reportDeposit reportCourtesy phone reportDaily by hour reportWeekly by daySGV reportWeekly by hour reportReserves reportRepairs reportSales report by staff member Methods of Payment CashChequeCredit cardVoucherBank transferCredit noteDepositReserveMulti tenderSplit paymentSerial Gift VoucherGivex Back Office Flash salesX, Z & B readPetty cash paid in & outPickupsDelivery with / without POSafe contentRepairsStock takesBHT uploadPrint invoiceEOD reportFCD reportPrint journalLabel printingAdvice note confirmation Till Operations AdminClocking in / Clocking outWeatherCalendarMailHelpMessagesInternet Receipt Scan for refund modeScan for transaction recallGift receiptsEmail receiptsConfigurable logo and trailer International MultilingualMulticurrencyAlternative tax ratesTax exemptFiscal printing Security Secure loginsMask loginLock screenPermissions for functionsPermissions for report access Customer Accounts Customer sales historyLoyaltyAdd to mailing listCustom fields Promotions Complex promotionsCustomer promotionsPrice over by line / transactionDiscount by item / transactionVoiding items / transactions Hardware PC – Windows basedTablet – Windows basedCompatible with standard bar code scannersCompatible with standard receipt printers DÉVELOPPER LA LISTE DE FONCTIONNALITÉS Transactions Sale / refund / exchangeScan / product enquiry / key in SKUSuspend transactionRecall transactionView historyProduct enquiryCash calculatorItem infoAssign sales person per line / transaction Inter Branch Inter branch transfersLive stock check for any storeSell and fulfill from any store Shop Performance Sales reportDeposit reportCourtesy phone reportDaily by hour reportWeekly by daySGV reportWeekly by hour reportReserves reportRepairs reportSales report by staff member Methods of Payment CashChequeCredit cardVoucherBank transferCredit noteDepositReserveMulti tenderSplit paymentSerial Gift VoucherGivex Back Office Flash salesX, Z & B readPetty cash paid in & outPickupsDelivery with / without POSafe contentRepairsStock takesBHT uploadPrint invoiceEOD reportFCD reportPrint journalLabel printingAdvice note confirmation Till Operations AdminClocking in / Clocking outWeatherCalendarMailHelpMessagesInternet Receipt Scan for refund modeScan for transaction recallGift receiptsEmail receiptsConfigurable logo and trailer International MultilingualMulticurrencyAlternative tax ratesTax exemptFiscal printing Security Secure loginsMask loginLock screenPermissions for functionsPermissions for report access Customer Accounts Customer sales historyLoyaltyAdd to mailing listCustom fields Promotions Complex promotionsCustomer promotionsPrice
Elevate Mother’s Day Sales with Mobile POS Solutions: A Guide for UK Retailers
As Mother’s Day approaches, UK retailers are preparing to make the most of this celebration shopping period. It provides an ideal opportunity to promote your products to customers looking to treat their mothers on this special occasion. To maximise sales and provide an exceptional shopping experience, consider implementing a mobile POS system. To get started, here the team of retail experts from Eurostop has collected some ways you can leverage an mPOS system to elevate your Mother’s Day sales. Outlined below are some key points to consider: Creating Thoughtfully Curated Mother’s Day Gift Baskets Mother’s Day gift baskets offer a convenient and customisable gifting option for customers seeking a curated selection of products. Take this opportunity to craft unique gift baskets that cater to different preferences and budgets. Consider particular themes such as relaxation, indulgence, or self-care, and fill each basket carefully with your chosen items. It provides an excellent opportunity to introduce or promote products to a potential new audience, and bundling with top sellers can help incentivise the purchase. Understand Your Customers Having a clear understanding of your customers’ shopping habits is essential in creating an effective sales strategy and preparing the most effective promotions. Gain insights into your customers’ shopping habits and preferences with an omnichannel POS system. Analyse historical sales data to track trends and tailor your marketing efforts accordingly. This might include being armed with the right targeted messaging, tailored ads, offers and the correct stock levels to meet demand. Knowing your customers and how they like to shop is key to meeting their needs and providing great customer service. Knowing your customers and considering their marketing preferences is also a key consideration. Although avenues and channels for outreach are growing every day, you will want to keep valuable customers on board by contacting them at the appropriate frequency with relevant content and also respecting any wishes for opting out of particular campaigns. Consider Your Promotions Manage Mother’s Day promotions seamlessly with mPOS systems. Consider offering gift cards, discounts and special deals to attract more foot or web traffic and drive sales. Provide mPOS Solutions for Your Staff Equip your staff with mobile POS solutions to assist customers on the floor. Mobile POS solutions make it easier for staff to communicate with customers directly on the floor and make sales. With the right mPOS system, they can easily access product information, check stock availability and process transactions directly from mobile devices. This is especially useful during busy promotional periods when demand is greater but you want to take the opportunity to leave customers with a very positive brand experience. An omnichannel POS estate with mPOS solutions enables employees to pull up info on customers’ past purchases to show them products they might enjoy. Connected Advertising Solutions As with many business processes data, in this case performance information, is invaluable. But there is no point collecting it unless you have the right tools to gain the right insights. When carrying out a promotional campaign, it’s important to invest time in analysing the results to see what was effective and what wasn’t so that you can react accordingly and get a real return on investment. Monitor the success of your Mother’s Day marketing campaigns in real-time with a global and interconnected dashboard and optimise your advertising efforts to maximise results. Not only can you keep an eye on what’s going on in your brick-and-mortar locations, but also online as well, ensuring you get the most out of your ad spend and marketing investment. Providing Personalised Gifting Inspiration One way to elevate your customers’ shopping experience is by offering personalised gifting inspiration tailored to their unique preferences and interests. Instead of generic gift suggestions, leverage data from past purchases and browsing history to curate a selection of thoughtful gift ideas. Minimise Queues and Improve Efficiency Keep queues short and enhance efficiency during busy periods with an mPOS system. Process payments from anywhere in the store for a flexible and seamless shopping experience. Implementing an omnichannel POS solution can help ensure that your retail stores do not have long queues out the door during busy periods, such as Mother’s Day. The best POS systems enhance efficiency across all aspects of the selling and buying experience, allowing for quick handling of high customer footfall. Innovative POS solutions allow staff to process payments from anywhere, providing flexibility and the option to scale up with mobile sales and transactions directly on the shop floor. Additionally, omnichannel POS systems connect and synchronise your current POS estate to a central stock control system/ERP system which means you have a single and central view of your inventory allowing the business to merchandise, allocate and replenish efficiently and effectively, according to demand. Provide Excellent Customer Service Offer a true omnichannel experience by connecting all touchpoints in the customer journey. Implement a central loyalty system to personalise offerings and ensure a consistent shopping experience. The right POS system can improve customer service by assisting your brand to offer a true omnichannel experience. Customers will most likely interact with your brand across many touchpoints and multiple channels in their journey to purchase. In reality, these channels need to be powered with a connected system or tech stack to make the most of your data, ensure that it is accurate, and that you are able to offer a consistent and seamless shopping experience for your customers. This could involve a central customer loyalty system that stores and provides access to all data allowing you to promote suitable offerings to your customers; including marketing preferences. The GDPR has made it essential to adhere to gain marketing consent, but not only that, during this potentially sensitive time, you don’t want to be insensitive by reminding customers who prefer not to mark the occasion. This type of consideration can go a long way to making your valuable customers feel like they are important to you and keep them loyal to your brand for the long term. In addition, keeping the shopping
Modern Retail Store Counter Ideas to Increase Sales
Running a retail store can be difficult, but with the right tools and set up, it can be a lot easier. One of the most important tools, and a key brand touchpoint is your point of sale, or shop counter. This is one of the main locations where your customers will interact with you, and you want to make sure it’s as welcoming and pleasant an experience as possible. Here are some modern shop counter ideas that will help increase sales for your business. Keep it Sanitary As a result of the COVID pandemic, one of the most important things you can do for your shop counter is to keep it clean. This means regular dusting and vacuuming, as well as wiping down the surface with a suitable sanitising solution. Providing a reassuring environment for customers to shop in can go a long way to encouraging more footfall in your physical space, especially with the recent competition from online retail. Use Visual Merchandising Your shop counter is the perfect place to showcase or upsell additional merchandise. Use it as an opportunity to do some visual merchandising and make sure your products are looking their best. This could entice customers to make a last minute decision and increase their basket spend at point of sale. Additional ideas for visual merchandising include using promotional signage, displaying items in creative ways, and adding props that complement your products. Promote Your Store’s Loyalty Program If you have a loyalty program for your store, make sure to promote it at your shop counter. This is a great way to encourage customers to sign up and start taking advantage of the benefits. Aquiring new customers is important but it has been shown that repeat customers generate more sales for a business. Loyal customers make more purchases, are easier to sell to and often promote your brand for you. There are two steps to promoting a loyalty program at your shop counter: Make sure the loyalty program is prominently displayed on the rear screen of your POS system. Make sure your staff is knowledgeable about the program and have the right technology to capture new customers, their information and marketing preferences (a GDPR compliant POS system is essential). This will help ensure that customers are more likely to sign up. Use a Modern Point of Sale System Finally, make sure you’re using a modern point of sale system at your shop counter. The right technology and information at till point along with a range of payment options will facilitate a quick and efficient checkout process, allowing your sales staff to concentrate on interacting with your customers. Speeding up payment means less queuing, which can be a potential cause of lost sales, and improving the customer experience at this touchpoint can encourage customers in store. Implement Your Shop Counter Ideas, Starting with Your Point-of-Sale System from Eurostop Now that you know some modern shop counter ideas, it’s time to start implementing them in your own store estate. And there’s no better place to start than with your point-of-sale system. Eurostop has a wide range retail software and system solutions that can be tailored to your specific needs. Contact us today to learn more and schedule a call.
Want to Increase Sales in Retail? Here’s Your Guide
Want to Increase Sales in Retail? Here’s Your Guide Retail sales managers have their work cut out for them. With the changing retail landscape now spanning multiple channels and international borders, retail has never been so competitive and consequently, retailers are under pressure to be on top of their game and to look for new and innovative ways to increase sales. Luckily, there are several strategies that have been shown to be effective in increasing retail sales. Let’s explore how to increase sales in retail, with both general tips as well as specific tactics that can be used depending on the industry you’re in and the business you run. Develop Star Employees The best thing you can do right off the bat is to hire and develop stellar employees. After all, they are the face of your brand and are one of the key touch points with your customers. A knowledgeable associate who is passionate about your products and what your brand represents can be invaluable in growing a loyal customer base. There are a few key things you can do to make sure you’re hiring the best of the best: Make sure your job postings are clear and concise. Screen candidates rigorously. Look for passion and potential. Create a positive work environment. Once you have your star employees in place, it’s important to nurture and develop their skills. One way to do this is to put powerful tools in their hands to maximise productivity and success. With a top-notch POS system and stock management, they’ll be able to handle more sales while making sure customers are satisfied. Social Responsibility Works With recent global events, such as the COVID pandemic, conflict in Ukraine, supply chain issues and rising cost of living, retailers are under pressure to review their business processes and reduce their environmental footprint. ESG (Environmental, Social and Governance) principles in retail are extremely important because: They can help attract and retain customers – Customers are increasingly interested in where their money is going and what it is supporting. Socially responsible companies often have a loyal customer base who appreciate their values. They can improve a company’s performance – Many studies have shown that companies with strong ESG performance often have better financial performance than those without it. They drive change through technological innovation – Ethical material sourcing and manufacturing, as well as technologies like digital receipts, make every step of the retail process more convenient for customers, and better for the world. Are You Selling the Right Products? If you really want to know how to boost your sales, check to make sure you are selling the absolute best products. With the right technology, such as a specialised retail stock management and ERP systems along with POS solutions, you will have true visibility and accuracy of what is selling best so that you can optimise your merchandising and sales strategy from there. Using connected retail systems will afford you a single view of stock, best enabling you to provide an omnichannel customer experience, with a holistic view of how your retail business operates. Pair it with other innovative in store technology, like MyShoppr and you can enhance the in store experience further, catering to the digitally native, mobile and on demand consumer generation. Start Growing Your Sales Now with Eurostop. If you’re still wondering how to increase your sales in retail, Eurostop has the answer. Our retail ePOS and mPOS systems for fashion, apparel, jewellery and more can increase your sales and put you on track for growth in every area. Contact us today for a free demo.
Eurostop Helps Pulsara Grow Retail, Wholesale, & Online Business
Unified commerce becomes reality for leading independent dancewear company with Eurostop’s connected stock control system Founded in 1972, Pulsara is a leading provider of dancewear, stocking famous brands for customers dedicated to dance including Só Dança, Bloch, and Non Passo ho Danza. Pulsara has selected Eurostop’s connected retail systems for use throughout its operations, warehouse, retail outlets and online brands. The Eurostop system will manage stock across its warehouse for the wholesale and distribution business as well as its Dance World retail outlets. Eurostop will also provide a single view of stock across all business operations with seamless connection to online channels. The Eurostop connected stock control system was chosen for its ability to provide a complete end to end solution, from Eurostop’s retail POS, e-pos touch, on the till points to e-rmis head office stock control software including warehouse fulfilment and allocation for its retail outlets. More streamlined stock fulfilment, efficient distribution, customised business intelligence using Eurostop e-cubes reports, will all enable Pulsara to achieve efficiencies across its operations, supporting its business expansion and growth. A Connected Retail System A key benefit of the connected retail systems for Dance World will be improved inter-branch transfers between different store locations. Staff at head office, store and warehouse locations will also all be able to access the centralised stock system simultaneously, providing complete visibility across the business. Many time-consuming, manual tasks will be streamlined by the new automated processes. Barcode scanners will be integrated with the Eurostop system speeding up stock takes in the retail outlets and the warehouse. Moving and tracking stock easily across its retail estate will also give the management team an accurate, up to the minute status on company stock. The Eurostop system will connect to the existing Visualsoft eCommerce platform improving processes dramatically. This will not only enable Pulsara to optimise processes and improve efficiency, but also drive ecommerce sales, providing the potential for online sales growth. “Eurostop’s systems will enable us to address the challenges that we face working as a wholesaler and retailer that operates cross channel,” stated Stephen Rock, CEO at Pulsara. “We will now have an accurate overview of stock spanning all aspects of the business. In addition, we will be able operate more efficiently, from the barcode scanning to recording and tracking of items across our integrated sales operations, through to fulfilment, making it easier to manage and grow our online business. Eurostop’s global footprint was a big factor in our decision to choose them as our EPOS provider. China is where future retail is being imagined and with operations in the Far East, Eurostop is at the centre of these developments.” Stephen continued; “The flexible and easy to use reporting functionality will provide increased visibility of sales and stock data and support business decisions that we take as a result. This improved stock management will give us time savings, cost efficiencies and – importantly a key priority for us – improved customer service across the board. From day one, working with Eurostop has been a joy. Their attention to detail and seamless communication cannot be commended enough” Eurostop’s business intelligence solution e-cubes will enable Stephen and the team at Pulsara to see what is selling well and understand customer behaviour, and to better estimate inventory needs. e-rmis stock control will provide visibility of inventory, so that wastage/shrinkage is minimised and responsive re-ordering will help to reduce stocks of unpopular lines. In addition, Pulsara will be able create loyalty discounts and promotions based on purchasing data from the stock control and POS systems. “Businesses that have combined wholesale and retail operations need to have accurate stock records in order to fulfil very different customer requirements. Eurostop’s connected systems are unique in that they have been designed to streamline and automate operations across both types of business, removing many error-prone, manual tasks. The resulting benefits of efficient stock management enable companies like Pulsara to ensure that they can maintain high levels of customer satisfaction, maximise stock levels and profits,” commented Stuart Ward, Business Development Manager at Eurostop.