Like most sectors,  the retail industry is undergoing a major digital transformation and it’s essential for businesses to maximise their digital marketing efforts in order to remain relevant and competitive. Customers want a hyper-personalised approach and digital marketing can help retailers deliver it. The right digital marketing campaign can boost brand recognition, drive website traffic, and increase sales.

Let’s review the essential strategies your business can use to maximise its retail digital marketing strategy.

Retail Digital Marketing Explained

The lines between digital and offline retail are blurring, and with that, retail digital marketing has become both more important and more complex. Retailers must create campaigns that are tailored to their target audiences, leveraging all the digital channels available to them. This includes creating a strong presence on social media, optimising content for search engines, and using targeted email marketing to forge stronger connections with consumers.

Employing Digital Marketing to Pull Shoppers into Physical Locations

In today’s digital world, retailers must use digital tactics to bring shoppers into their stores. This can be done by creating engaging content that drives customers to in-store events, offering exclusive deals and promotions on their website, and leveraging location-based marketing tactics to target nearby customers.

Digital Strategies Can Be Used to Improve the In-Store Experience

Retailers can also use digital marketing to improve the in-store experience and strengthen customer loyalty. This can be done by offering free Wi-Fi in stores, providing interactive digital displays, and utilising technologies like beacons to provide customers with personalised messages and promotions.

Consumers & Smartphones In-Store

Retailers must also understand how consumers are using their smartphones in stores. According to a recent study, over two-thirds of shoppers are using their mobile devices to search for product reviews, compare prices, and search for discounts. Retailers can take advantage of mobile technology to provide customers with an engaging, seamless shopping experience.

Use Email Marketing for Personalised Campaigns

Email is one of the most effective digital channels for personalising customer experiences. By leveraging email marketing, testing and analytics, retailers can create targeted campaigns that are tailored to the individual needs of their customers. This can include sending special offers and discounts, providing product recommendations, and sharing content which enhances your product offering.

Mobile Experiences Drive Successful Sales Funnels

The mobile experience defines success in retail. Retailers must ensure their websites are optimised for mobile and that they have a mobile app providing customers with a seamless shopping experience. This includes investing in technologies like responsive design, mobile commerce, and push notifications.  Shoppers want to interact with your brand in the most convenient way for them at any given time (be this online or offline), so brand touchpoints must be connected, seamless and slick for a great omnichannel experience.

Top Ideas for Retail Digital Marketing

To stay ahead of the curve when it comes to digital marketing here are some digital marketing ideas for your retail business:

• Branded Hashtags

Hashtags are how social media categorises certain posts. Your business can use them to sort and organise its tweets or posts and make it easier for customers to find your posts and products. To create a great branded hashtag, take into consideration some of the things your customers might be searching for when they use social media.

• Live Video Feeds

Live videos are a great way to engage with customers and build a loyal following. Your business can use live videos to show off new products, answer questions, or give a behind-the-scenes look at your store. This will help your company create a more personal connection with your customers and give them an inside look at your business.

• Seasonal-Specific Posts

Take advantage of holidays and special occasions to create exciting posts on your business’s social media channels. This could include offering discounts, special sales, or even hosting contests and giveaways. Not only will this help build interaction, user generated content and brand loyalty, but it will also encourage repeat customers.

• Create & Build Facebook Groups

Facebook groups are a great way to create an online community for your business’s customers. Use your retail company’s group to share tips and advice, answer questions, and even promote your products.

• Contests for Product Giveaways

Contests and giveaways are a great way to drive engagement and get consumers talking about your brand. Your business can use contests and giveaways to promote new products, reward loyal customers, or simply generate more interest in your business.

• Use Videos & GIFs in Content

Videos and GIFs are great ways to engage with customers and make posts more exciting. Your business can use videos and GIFs to showcase new products, give customers a behind-the-scenes look at your business, or do something more creative and fun.

• Send Promotional Emails Regularly

Promotional emails are a great way to keep customers updated on new products and promotions. Use emails to offer discounts, provide product recommendations, how they can make best use of your offering or simply keep customers in the loop about what’s going on in your store.

• Create & Display Employee Spotlights

Employee spotlights are a great way to provide customers with a personal connection to your business. You can use employee spotlights to showcase the people behind your retail company and put a personal face on your brand.

Contact Eurostop today for a no-obligation demonstration

There are so many synergistic strategies available for retailers to combine digital marketing efforts for online and in-store sales. Your business can further maximise its return on its marketing investment by leveraging the powerful EPOS and mPOS solutions from Eurostop that support your services.

These solutions allow your business to easily manage customer data, process payments, and control inventory, creating a smoother and more efficient buying experience. It also enables your business to gain valuable insight into the customer journey.

Contact us today for a no-obligation demonstration or call +44 (0) 208 991 2700.